ATLANTA – (March 19, 2008) –
Challenging the notion that Atlanta’s real-estate market is in a funk, three different Beacham & Company
agents have been involved in multiple-offer situations in the last 100 days.In late November, Chad and Ryan Leeward listed their home on Cochran Drive near Chastain Park with Jan Hart of Beacham & Company after previously listing it with another real estate company for four months. When the Leewards re-listed, the price was reduced by only $2,000 to $1,495,000.However, the Leewards received an acceptable offer within a few days, and eight days after listing their home with Beacham & Company, it was under contract for 94 percent of the list price - the prevailing ratio in Buckhead. Then, days later, the Leewards received a back-up offer for more money, but the terms of the contract with the first buyer were already fulfilled and the sale was closed in January.The Leewards said they were very pleased with the dramatic increase in activity after listing their home with Beacham & Company.“We had become discouraged,” Chad Leeward said. “Everything we saw on the news indicated that the market was slow and sales prices were down, but suddenly buyers were everywhere. We were impressed by the immediate increase in the number of showings, and more specifically, the great increase in national and international interest in our home.”“I attribute this to the amazing efforts put forth by our agent Jan Hart, to the Beacham & Company marketing strategy, and to the incredible Beacham & Company website.”Dac Carver, Managing Broker of Beacham & Company, said the last week in December is usually a “dead zone” for real estate but not this year.“Many families are usually on vacation and traveling that week, but my phone rang off the hook with agents working on deals,” Carver said.The momentum created during the last week of December carried over into the New Year with two more Beacham clients involved in multiple offer situations. Beacham & Company founder Glennis Beacham entertained multiple offers on her 3497 Paces Valley Road listing in early February. The home, which is located in the Kingswood area of Buckhead, closed Feb. 28 for $1,600,000 after just 36 days on the market.“We see a lot of pent-up demand in the marketplace,” Beacham said. “At our Sunday open houses, we have seen overflow crowds since the first of the year. At a recent open house at one of our listings in Ansley Park, our agent had more than 70 visitors in a two-hour period.” The multiple offer scenarios haven’t been limited to those involving homes priced more than $1 million. Matt and Kathryn Mansfield made an offer on a home listed for $500,000 in the Heritage at Vinings neighborhood of Smyrna last month through their Beacham & Company agent, Bates Hite. But the Mansfields lost the house to another buyer who made an offer at the same time. The Mansfields have since entered into a contract on another home in the Heritage at Vinings and hope to close later this month.“We were shocked when we found out we were going to be in a multiple offer situation,” Katherine Mansfield said. “Before we found out about the other offer, we thought we could make a really low offer and get the house for a lot less than the list price. We came up a lot on our offer and we still didn’t get the house. We thought the real estate market was really bad. We know firsthand that it’s not.”Beacham & Company, REALTORS is a boutique real estate company specializing in luxury real estate. The company was founded in 2006 by Glennis Beacham, one of Atlanta\\\'s most celebrated real estate agents over the last 15 years. In 2007, the company had the highest average sales price of any general brokerage company in metro Atlanta at $1.7 million. For more information about Beacham & Company, go to www.beacham.com
or call 404.261.6300.