Pacific Union International Brand Launches in Los Angeles to Create the Ultimate California Real Estate Company
Posted by Terri Tiffany — January 4, 2018
Nick Segal Named President of Pacific Union International in Southern California
SAN FRANCISCO/LOS ANGELES, CA - Pacific Union International, the West Coast's leading luxury real estate brand and the eighth-largest real estate brokerage in the U.S., today announced its brand launch in the Los Angeles market. The move into Southern California marks Pacific Union’s largest expansion yet and unites a founding team of more than 900 real estate professionals from three of Los Angeles' most powerful independent luxury brokerages — John Aaroe Group, Partners Trust and Gibson International — under the Pacific Union International brand.
Nick Segal, former CEO and founder of Partners Trust, will lead Southern California as president of Pacific Union L.A., overseeing 20 offices across the greater Los Angeles market.
“Pacific Union’s launch in Los Angeles is a truly historic move that unites L.A.’s most esteemed and highest-producing real estate professionals under one name with best-in-class technology, marketing, data and research,” Segal says. “This dream team of 900 real estate professionals sharing core values and a commitment to teamwork, trust and innovation will provide the absolute best client experience possible. And we now all proudly share the same company name, Pacific Union International.”
Pacific Union now has more than 1,700 real estate professionals across 51 offices throughout Northern and Southern California, projecting sales volume of $18 billion in 2018. In 2017, Pacific Union became the leading independent real estate brokerage in California, the result of two years of aggressive growth uniting five powerhouse firms, and it is now the top independent brokerage in Los Angeles. The brokerage's Southern California markets include Beverly Hills, Malibu, Downtown, the Westside, Northeast L.A. and the San Fernando and San Gabriel Valleys. Northern California markets include San Francisco, Marin, Contra Costa, Alameda, Napa and Sonoma counties, Silicon Valley and the Lake Tahoe region.
“In the fourth quarter of 2015, Pacific Union established its Vision 2020 to expand beyond the San Francisco Bay Area,” Pacific Union CEO Mark A. McLaughlin says. “Our offering in mergers and acquisitions is based on a shared value system, deep investments in technology, a core principle of managing to the top and developing programs, tools and resources for our finest professionals. When top performers embrace those programs, tools and resources, our entire organization gets a lift. The fact that three firms with shared cultures also believed in our Vision 2020 will have an unprecedented impact on the Southern California real estate market. As Nick says, ‘watch what we do next.’”
One of those unique resources is Pacific Union’s in-house Chief Economist Selma Hepp, a nationally recognized leader who delivers in-depth analyses of economic trends in real estate. Southern California real estate professionals have access to Hepp’s timely intelligence, which delivers powerful information for Los Angeles and Bay Area housing markets.
Collectively, Pacific Union’s real estate professionals in Los Angeles closed more than $6.8 billion in real estate sales in 2017 and hold citywide record sales, including the highest and second-highest sales in Beverly Hills ($70 million and $65 million, respectively), the second-highest sale in history of Malibu’s Carbon Beach ($48 million), the highest and second-highest luxury condominium sales on the Wilshire Corridor ($20 million and $15 million), the highest sale in Venice ($14.6 million) and the highest sale in La Canada Flintridge ($10.6 million).
To initiate the brand’s introduction to the marketplace, Pacific Union is launching a $1 million integrated multimedia campaign titled “Watch What We Do Next” in early January. The launch will be seen across all media platforms including outdoor, print and digital, as well as the company’s own media platform, which generates more than one billion impressions annually. Debuting in tandem with the campaign, https://www.pacificunionla.com will showcase luxury real estate listings along with real-time market data by neighborhood and suggestive search.
To enhance Pacific Union’s international reach, the firm has launched 20 websites in leading languages around the world. Unlike most global real estate websites, Pacific Union sites use translators who are expert in each language to replace machine translation pages, giving listings the highest SEO rankings. An early leader in outreach to China, Pacific Union’s well established presence offers real estate professionals unparalleled exposure for their clients’ listings through a Chinese Concierge office in Beijing and a dedicated China website at www.pacificunion.cn.
Further, the brokerage's Los Angeles real estate professionals will benefit from future Pacific Union global digital marketing campaigns. These campaigns directly market prominent listings to real estate investors in the leading international markets of China, India, Brazil and the U.K. Since their launch in 2016, past campaigns delivered more than 187 million global impressions and 621,000 international site visits to www.pacificunion.com. In December, the U.K.-based International Property Awards named Pacific Union International "Best Real Estate Brokerage - Global” after awarding it first place for California and for the U.S. categories for its innovative marketing practices.
About Pacific Union International
Founded in San Francisco in 1975, Pacific Union International, Inc. is the West Coast’s premier luxury real estate brand with 2016 sales volume of $12.61 billion. In 2016, real estate industry leaders RISMedia and REAL Trends ranked Pacific Union as the eighth-largest brokerage in the U.S.
Through its 2015 acquisition of The Mark Company, the nation’s leading sales and marketing firm for new urban luxury developments, Pacific Union expanded its brand to development projects from San Diego to Seattle.
In 2016 Pacific Union merged with Los Angeles-based brokerage John Aaroe Group, followed in 2017 with mergers with Partners Trust and Gibson International also based in Los Angeles and Empire Realty Associates, extending the Pacific Union brand to become the preeminent leader and ultimate California real estate company. The strategic alliance of these five powerhouses supports 1,700 elite real estate professionals in more than 50 offices throughout the West Coast. Northern California markets include San Francisco, Marin, Contra Costa, Alameda, Napa and Sonoma counties, Silicon Valley and the Lake Tahoe region. Greater Los Angeles markets include Beverly Hills, Malibu, Downtown, Northeast LA, the Westside and the San Fernando and San Gabriel Valleys.
To extend Pacific Union’s international reach, in 2013 the brokerage established an award-winning, Beijing-based China Concierge program that fully supports its Chinese investors on the mainland. Additionally, Pacific Union offers a full range of personal and commercial real estate services, including buying, selling and relocation in addition to operating joint-venture businesses that provide rental and commercial property management and insurance services. Locally owned, Pacific Union executes with a vision for the future, an entrepreneurial mindset and an unwavering commitment to deliver exceptional service and expertise. For more information, visit: www.pacificunion.com.