Gibson International and Pacific Union International Announce Plan to Unite
Posted by Terri Tiffany — December 12, 2017
SAN FRANCISCO/LOS ANGELES, CA - Angeles-based brokerage Gibson International and Pacific Union International, Inc., the eighth-largest real estate brokerage in the U.S. by 2016 sales volume, announced today the intent to unite brands in the first quarter of 2018.
Led by Co-founders and President Scott Gibson and Executive Vice President Pat Heller, independent boutique luxury brokerage Gibson International has 160 real estate professionals in four offices in Brentwood, Santa Monica, Pacific Palisades and Marina del Rey. The brokerage is forecast to deliver 2017 sales volume of $1 billion.
Gibson International will continue to operate under its current name until early 2018, when it will assume the Pacific Union International brand. In the interim, the brokerage's real estate professionals will begin incorporating Pacific Union’s innovative marketing and business intelligence assets into its real estate practice. Gibson International was recently honored by Inman as an outstanding national leader for its innovative business practices, making the partnership with Pacific Union a strong fit, the firm also has been ranked on the prestigious Inc. 5000 list for the past three years.
"When Pat and I made the decision to look for an additional investment partner we knew we wanted to find a group that shares our same values,” Gibson said. “We are a people-centric firm with a culture that provides great value to our real estate professionals. Pacific Union shares this same commitment to its team, and we’re excited to build upon that shared value.”
The two West Coast brokerages share history as well. Pacific Union has been an investor in Gibson International since 2015. “In truly an unprecedented way, the residential real estate landscape in Los Angeles will change starting Jan. 5, 2018, when Gibson International, John Aaroe Group, and Partners Trust -- along with Empire Realty Associates in Northern California -- will rebrand to Pacific Union," Pacific Union CEO Mark A. McLaughlin said. "Our real estate professionals and their clients will benefit from the unified brands.”
“We have a strong belief in Scott’s exceptional leadership and team,” McLaughlin continues. “His brokerage's strong position on the West side of Los Angeles makes it an ideal partner for Pacific Union as we realize our vision to become the ultimate California real estate company.”
In addition to a robust array of innovative sales tools, a Chinese Concierge office in Beijing, the dedicated China website www.pacificunion.cn, and business-intelligence analyses from Chief Economist and Ph.D. Selma Hepp, Gibson International will benefit from Pacific Union’s global digital marketing campaigns.
Pacific Union’s international digital branding campaign directly markets our prominent listings to real estate investors in the leading international markets of China, India, Brazil, and the U.K. Since its launch in 2016, the campaign delivered more than 187 million global impressions and 621,000 international site visits to www.pacificunion.com. In November, the U.K.-based International Property Awards named Pacific Union International “Best California Real Estate Brokerage” for its innovative global marketing practices.
This is the fourth geographic expansion for Pacific Union in the California market in the last year following its mergers with Contra Costa County-based Empire Realty Associates in November, Beverly Hills-based Partners Trust in August 2017 and John Aaroe Group in December 2016.
In 2017, Pacific Union became the largest independent luxury real estate brokerage in California. The union with Gibson International expands the San Francisco-based brokerage to 51 offices in Northern and Southern California with more than 1,600 real estate professionals.
Pictured Left to Right: Pacific Union International CEO Mark A. McLaughlin and Co-founder and President of Gibson International Scott Gibson
About Pacific Union International
Founded in San Francisco in 1975, Pacific Union International, Inc. is the West Coast’s premier luxury real estate brand with 2016 sales volume of $12.61 billion. In 2016, real estate industry leaders RISMedia and REAL Trends rank Pacific Union as the eighth-largest brokerage in the U.S.
Through its 2015 acquisition of The Mark Company, the nation’s leading sales and marketing firm for new urban luxury developments, Pacific Union expanded its brand to development projects from San Diego to Seattle.
In 2016 Pacific Union merged with Los Angeles-based brokerage John Aaroe Group, followed in 2017 with a merger with Partners Trust also based in Los Angeles and Empire Realty Associates extending the Pacific Union brand to become the preeminent leader and ultimate California real estate company. The strategic alliance of these five powerhouses along with Gibson International supports more than 1,600 elite real estate professionals in 51 offices throughout the West Coast. Northern California markets include San Francisco, Marin, Contra Costa, Alameda, Napa, and Sonoma counties, Silicon Valley, and the Lake Tahoe region. Greater Los Angeles markets include Beverly Hills, Malibu, Downtown, the Westside, and the San Fernando and San Gabriel Valleys.
To extend Pacific Union’s international reach, in 2013 the brokerage established an award-winning, Beijing-based China Concierge program that fully supports its Chinese investors on the mainland. Additionally, Pacific Union offers a full range of personal and commercial real estate services, including buying, selling, and relocation in addition to operating joint-venture businesses that provide rental and commercial property management and insurance services. Locally owned, Pacific Union executes with a vision for the future, an entrepreneurial mindset, and an unwavering commitment to deliver exceptional service and expertise. For more information, visit: www.pacificunion.com.
About Gibson International
Driven by the principle that exceptional service begins with extraordinary people, Gibson International is a leading full-service luxury real estate company that is building Los Angeles' first invitation-only real estate brokerage. Founded in 2008, Gibson International has grown from one office, 30 agents and $142 million in sales during its first year of operation to over 160 agents spanning offices in Brentwood, Pacific Palisades, Marina del Rey and Santa Monica who are forecasted to close $1 billion in sales during the company's ninth year. Gibson International specializes in marketing extraordinary homes and matching buyers with properties guided by a lifestyle-driven approach throughout Los Angeles' most exclusive neighborhoods. In addition, the firm offers dedicated relocation services and a full suite of services through its affiliated partners. Gibson International's high-quality real estate agents represent the very best that the region's broker community has to offer, each providing an unparalleled level of service with every transaction.
Gibson International is a proud affiliate of Leading Real Estate Companies of the World, which further strengthens the firm's global reach and unrivaled marketing capabilities. Learn more at http://www.gibsonintl.com/ and follow us on Facebook, Twitter, Instagram and LinkedIn.