Zephyr Real Estate to Host Luxury Home Marketing Training Session

Posted by Karen Monroe — February 20, 2008

SAN FRANCISCO – (Feb. 21, 2008) – In another leading move, Zephyr Real Estate will host the Certified Luxury Home Marketing Specialist designation training offered by the Institute for Luxury Home Marketing on March 27 and 28 in San Francisco. This is the first time the course has been offered in California since the National Association of REALTORS® approved the Institute’s training for credit toward the Certified Residential Specialist designation.“This is an exciting opportunity for local agents focused on the luxury marketplace,” said Randall Kostick, General Manager of Zephyr, San Francisco’s leading independent real estate firm. “We anticipate strong participation from real estate professionals looking for ways to enhance their knowledge and services to best serve affluent buyers and sellers.”The CLHMS training is open to REALTORS® from all brokerages in or outside of California. Courses offer information on luxury residential trends, demographics of high-end buyers and sellers, special competencies to best serve the affluent, and exclusive research information on how to recognize and meet the needs of the wealthy. The Institute’s CLHMS designation is the only designation approved as the official luxury designation for a number of national and regional real estate brands."Our luxury home marketing training focuses on working with buyers and sellers in the top 10% of the residential market," said Laurie Moore-Moore, Institute founder, who will conduct the two-day training. "In today’s real estate environment, it is more important than ever that real estate professionals understand how to effectively price, position, package and promote their luxury listings."The Institute for Luxury Home Marketing is the premier training and research organization serving real estate professionals who work in the luxury home market internationally. For REALTOR® registration and information, visit www.luxuryhomemarketing.com.Zephyr Real EstateFounded in 1978, Zephyr Real Estate is San Francisco’s largest independent real estate firm with nearly $1.5 billion in annual gross sales in 2007 and a current roster of more than 250 full-time agents. Zephyr has seven offices strategically located in San Francisco and serves a large customer base throughout the city. For information, visit www.zephyrsf.com

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