SEATTLE – (Feb. 15, 2008) – Kaira Sturdivant Rouda, president of one of the fastest-growing real-estate franchises in the United States, Real Living, Inc., will share her inspirational successes in a presentation at the 6th Annual Luxury Real Estate Spring Retreat, which will be hosted in San Diego from Tuesday, April 15 to Friday, April 18, 2008.
This conference is expected to bring hundreds of the top names in the luxury real estate industry to network and share key insights. Ben Stein, the famous actor, author, lawyer and economist, will also speak at this event, and his topic will be The Psychology of Buying Luxury Property. The title of Rouda’s address is Real Marketing for Today’s Consumer.“Real Marketing for Today’s Consumer refers to the title of my new book, ‘Real You Incorporated,’ and the principles it contains,” she said. “In today’s marketplace, business people need to learn how to find it within themselves to put their unique competitive brand into the marketplace. The message was inspired by real-estate agents and is particularly important for us in this marketplace.”Rouda’s book, “Real You Incorporated: 8 Essentials for Women Entrepreneurs,” is now available for purchase. As an accomplished business owner, published author and nationally recognized public speaker, Rouda will have a great deal to share with luxury brokers on the keys to her success at the LuxuryRealEstate.com event.“I hope the speech will inspire folks to take the steps to begin to tell their story and put themselves into their business with authenticity and relevance,” she said. “The keys to our company’s rapid growth are many, but I’d sum it up this way: family, innovation and results. We are a new company built on 50-year-old real-estate businesses.”Rouda is a member of the Women Presidents’ Organization, the Google Real Estate Advisory Board, and a WebAward Judge for the Web Marketing Association. She is a magna cum laude graduate of Vanderbilt University and the author of a newspaper column and fiction books.“Real Living, launched in 2002, provided the first agent business center in the business and launched the first interactive agent/consumer portal in 2005,” Rouda said. “Our brand is recognized as the first consumer-facing, women-focused brand in the real-estate industry. Results is where the franchise growth comes in. Our franchisees benefit from a proven business system that’s differentiated in the marketplace.”For more information on Rouda and her new book, visit www.realyouincorporated.com. For more information on the 6th Annual Luxury Real Estate Spring Retreat and other upcoming events, visit www.luxuryrealestate.com/conference.About the SpeakerKAIRA STURDIVANT ROUDA is a nationally recognized branding professional with more than 20 years of experience in marketing, brand building and entrepreneurship. She is currently president and co-owner of Real Living, one of the nation’s fastest-growing real estate firms, where she created and continues to manage the company’s brand and culture. She is also a newspaper columnist, a fiction writer and a frequent speaker on the topics of marketing and the power of women in business. She resides in Columbus, Ohio, with her husband, Harley, and their four children. For more information, visit www.realyouincorporated.com or www.realliving.com.About LuxuryRealEstate.comwww.luxuryrealestate.com is the most-viewed luxury real estate Web site in the world. The Who’s Who In Luxury Real Estate network currently represents 1,641 of the world’s finest real-estate companies in more than 65 countries (representing luxury properties in more than 100 countries). Participation is strictly invitation-only by CEO/Publisher John Brian Losh. The network provides superb marketing and networking tools, including: global reciprocity, Web support and design, a globally distributed magazine, referrals, PR and several of the most-dynamic networking events in the real-estate industry. The Who’s Who in Luxury Real Estate network is governed by the Board of Regents.