Launches Cutting-Edge Web Site for Audrey Ross

Posted by Robert Lockard — February 11, 2008

SEATTLE – (Feb. 12, 2008) – Starting as a Web project and ending as a personal quest, today launched the completely redesigned version of, the Web site of longtime Luxury Real Estate and Board of Regents member Audrey Ross of Christie’s Great Estates – Esslinger Wooten Maxwell.“When visiting, it is clear that it is the most modern Web site to date to have been developed by Luxury Real Estate,” said Michael Edlund, the Director of Technology for Luxury Real Estate, who personally oversaw this project. “Working with Audrey Ross and her team has been extremely personal for me and I am very proud of the end result.”With the Web site’s dynamic changes online, viewers can expect to find cutting-edge features as they search for luxury homes on the site. These features include searches of the Multiple Listing Service, global listings and interactive maps. In addition, viewers can find slideshows, currency conversion, virtual tours, printable flyers, open-house galleries, neighborhood information, nightly emails with listings that match their interest profile and more.“The extensive functionality is just the beginning though,” Edlund said. “The Audrey Ross Web site is unique compared to other real-estate Web sites, since the luxury-lifestyle aspect is the number-one focus. In a competitive online real-estate landscape, where every Web site can publish every listing in an area, one has to find other ways to stand out from the crowd. does this by providing a better luxury-lifestyle guide to Miami than anyone else.” is powered by LRE Realty Master™, a newly developed Web application for maintaining all aspects of a real-estate Web site: listings, leads, neighborhoods, communities, internal-document management, media files, editorial content, blogs, Search Engine Optimization information and more. This Web site is entirely compatible with Internet Explorer 7, which becomes Microsoft’s new standard Web browser today.Michael Edlund, the Director of Technology for Luxury Real Estate, studied journalism back in his native Sweden and has introduced powerful editorial workflows for managing content on in order to support the content-dense luxury-lifestyle section. This is also significant as Search Engine Optimization becomes increasingly important.“Mrs. Ross is a luxury-lifestyle superstar, and we wanted to create a Web site that matches her level of professionalism,” Edlund said. “Our design emphasizes minimalism, elegance and style since Audrey Ross will primarily target a European audience. There are also localized Web sites in Spanish and Russian hosted in the local markets to maximize the local attention and search-engine positioning.”Ross is one of the most-successful luxury real estate professionals in the United States. Her impressive clientèle list includes Fortune 500 executives, film stars, international entertainment figures, sports celebrities and heads of foreign countries.About is the most-viewed luxury real estate Web site in the world. The Who’s Who In Luxury Real Estate network currently represents 1,641 of the world’s finest real-estate companies in more than 65 countries (representing luxury properties in more than 100 countries).  Participation is strictly invitation-only by CEO/Publisher John Brian Losh. The network provides superb marketing and networking tools, including: global reciprocity, Web support and design, a globally distributed magazine, referrals, PR and several of the most-dynamic networking events in the real-estate industry. The Who’s Who in Luxury Real Estate network is governed by the Board of Regents.

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