Technology Training Puts Pacific Union GMAC Ahead in Client Services

Posted by Karen Monroe — February 10, 2008

SAN FRANCISCO – (Feb. 11, 2008) – People are talking behind Jerry Kidd’s back, and it’s a good thing. As the newly appointed  Director of Education and Training for Real Estate at Pacific Union GMAC Real Estate, Kidd is getting agent’s tongues wagging for his outstanding technology training and new online initiatives. Technology is here to stay and Kidd is intent on educating and empowering all of Pacific Union one agent at a time.“Jerry Kidd is priceless. He is thorough, articulate, informed and makes it especially easy to understand the world of technology, which is not my favorite area of real estate,” explained Carol Carruba, who works from the firm’s Opera Plaza office. “I have been at Pacific Union for eight years and he is the first person who has been able to connect technology with the bottom line – sales.”The Bay Area’s prominent luxury real estate firm focusing on outstanding client services since 1975, Pacific Union has long been known as a technology leader, offering programs and tools to enable agents and enhance the client experience. Kidd is making sure everyone knows how to utilize and maximize the many platforms and online offerings the company makes available to sales associates and employees. He’s also an advocate for helping agents use technology to become more effective, responsive and timely in communicating with clients in this competitive, service-driven marketplace.“I have been at Pacific Union for 19 years and feel that Jerry is the most knowledgeable of all the technology trainers that I’ve encountered. He gave me the best technology training that I’ve had for a long time,” said Lillian Ng, an agent at the Opera Plaza office. “His cutting edge technological background will guide us to becoming better and more productive agents.”A REALTOR® since 1986, Kidd embraces all things technology and is the driving force of many new technology initiatives currently taking place at Pacific Union. He recently brought to life a web-based calendar program to be used company-wide; it features all of his training courses, advertising deadlines, events and more, each posted by different departments in the organization for universal access. To keep everyone in the company informed and on the same page, Kidd e-distributes a weekly blast called Tuesday Tech Tips. He also hosts a tech blog at“Very cool! Thanks so much Jerry. Our clients really love us being at the leading edge with tech info,” said Pacific Union agent Carolyn Svenson.Kidd is a designated Certified Real Estate Brokerage Manager (CRB), Certified Residential Specialist (CRS) and a Graduate of the Realtor Institute (GRI). He holds the technology designations of Microsoft Certified Systems Engineer (MCSE), Cisco Certified Network Associate (CCNA) and four other technology certifications.As a California Realtor Institute Certified Instructor, Kidd teaches GRI 107, Technology Applications for Realtors, throughout the state. He is also a National Association of REALTORS® (NAR) Certified ePRO trainer. Kidd is a member of the National and California Associations of REALTORS®.Pacific Union GMAC Real EstateSince 1975, Pacific Union GMAC Real Estate has thoughtfully matched generations of buyers and sellers throughout the entire Bay Area. Pacific Union GMAC focuses on delivering outstanding quality and unparalleled service to a full spectrum of discerning clients. Pacific Union GMAC is the only firm in California to receive a distinguished four star International Property Award in association with CNBC Europe and the London Daily Mirror for superior marketing materials and client services in the luxury marketplace. A premier, locally managed brokerage with knowledgeable, experienced real estate professionals, Pacific Union GMAC takes a leading edge to new technology applications designed to enhance the client experience. Pacific Union is a GMAC Home Services company. For more information, visit

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