Berkshire Hathaway HomeServices New York Properties and Doyle Auctioneers & Appraisers Announce Strategic Marketing Partnership
Posted by Katharine Riggle — March 20, 2017
NEW YORK, NY - Berkshire Hathaway HomeServices New York Properties and Doyle Auctioneers & Appraisers have announced the formation of a strategic marketing partnership. This relationship links one of the world’s leading auction houses with one of the most respected names in real estate.
The alliance provides clients of Doyle with convenient access to the full range of professional real estate capabilities offered by New York Properties, and clients of New York Properties with access to the full range of professional appraisal and auction services offered by Doyle.
New York Properties is the latest Berkshire Hathaway HomeServices network member to enter into a marketing alliance with Doyle. Doyle currently has several successful marketing relationships with Berkshire Hathaway HomeServices California Properties, New England Properties, New Jersey Properties and Westchester Properties.
New York Properties and Doyle share a sincere belief that developing and maintaining client relationships are the key to their successes. Both are recognized for in depth market knowledge, exceptional professionalism, integrity, service and focus. By building on these shared foundations and core values, clients worldwide will benefit knowing that their real estate properties, as well as items for auction will receive the utmost attention, expertise and discretion, seamlessly between Berkshire Hathaway HomeServices New York Properties and Doyle.
The strategic marketing partnership is anchored by three key elements:
- Shared branding and exposure across advertisements, marketing materials, collateral, publications and websites
- Joint events and sponsorships promoting the alliance and developing further synergies between the two companies
- Doyle Appraisal Days hosted in the Berkshire Hathaway HomeServices New York Properties office.
“We are delighted to have the opportunity to broaden our marketing relationship with Berkshire Hathaway HomeServices,” said Kathleen M. Doyle, Chairman/CEO of Doyle. “We congratulate Ellie Johnson and her team on the launch of Berkshire Hathaway HomeServices New York Properties and look forward to expanding the range of quality services we offer our clients.”
“We are humbled and honored by this union of two world-class brands that share similar core values that translate into services and results that clients can depend on,” added Berkshire Hathaway HomeServices New York Properties President, Ellie Johnson.
Offering a fresh perspective and thoughtful approach, Berkshire Hathaway HomeServices New York Properties brings an authentic American brand and global presence to New York City. As one of the nation’s foremost real estate brokerages, they are dedicated to providing the finest service for their clients and agents. New York Properties is proud to join the company of Berkshire Hathaway HomeServices New England and Westchester Properties as part of the premiere real estate firms in the Northeast. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity.
Founded in 1962, Doyle is one of the world's foremost auctioneers and appraisers of fine art, jewelry, furniture, decorations, Asian works of art, coins, stamps, rare books and a variety of specialty categories. Headquartered in New York City, the global capital of the auction market, Doyle has an established professional reputation for appraisal and auction services for estates and collectors. Doyle oversees a network of offices and regional representatives in other areas of the country, including Boston/New England, Connecticut, New Jersey, DC/Mid-Atlantic, North Carolina, Florida and California. With the goal of achieving the highest possible prices at auction, Doyle’s focus on providing individual attention to each client remains paramount.
The new relationship is a strategic marketing alliance, and the two companies remain separate, independent companies.
For information on Berkshire Hathaway HomeServices New York Properties, please call 646-677-1000 or visit BHHSNYProperties.com. For information on Doyle, please call 212-427-2730 or visit Doyle.com.