Sierra Sotheby’s International Realty Hosts Winter Social and Celebrity Pro Am at Northstar's Ritz-Carlton, Lake Tahoe

NORTH LAKE TAHOE, CA - Sierra Sotheby’s International Realty recently hosted their second annual Lake Tahoe Winter Social and Celebrity ProAm ski race at Northstar California. The event brought together Sotheby’s International Realty agents from across the country for networking, panel discussions and fun on the slopes with World Cup and Olympic Legends Tamara McKinney, Kristen Clark Rickenbach and speed skier Jeff Hamilton.

Agents gathered for a sold-out conference at the Ritz-Carlton, Lake Tahoe where Fran Santangelo, Sotheby’s International Realty’s VP of Global Operations unveiled some of the brand’s exclusive 2017 marketing partnerships with media giants including New York TimesWall Street Journal,, Mansion GlobalApple News and Apple TV. “These media relationships are unique to Sotheby’s International Realty and we’re proud that we can share measurable results from this high traffic exposure directly with our sellers,” says Sierra Sotheby’s International Realty’s President, Peter Strand.


Highlights of the day included panel discussions with some of the top producing realtors from the San Francisco Bay area as well as agents from similar ski resort markets like Vail, Park City, Aspen and Jackson Hole.

On day two, the scheduled Pro Am ski race was snowed out, however, that didn't stop this group from hitting the slopes of Northstar California to enjoy some powder turns during one of Tahoe's most epic winters on record.  Sierra Sotheby’s International Realty agents including Tamara McKinney and Broker Jeff Hamilton served as mountain guides for guests and their clients visiting from the San Francisco Bay Area, and others who came from as far away as Big Sky, Sun Valley, San Diego, and Belize .

Lunch was hosted by the team at Mountainside where agents were treated to an exclusive tour of Northstar's newest ski-in/ski-out homes located directly under the Northstar Highlands Gondola. Gourmet bbq lunch was catered by Dave Starkey, chef and owner of Starkey's.


Throughout the three-day event, Sierra Sotheby’s International Realty hosted private tours of some the area’s most significant lakefront and slopeside homes, offering agents from Lake Tahoe's top feeder markets an insider's look at the Lake Tahoe lifestyle and exclusive luxury real estate offerings.

“Sotheby’s International Realty’s worldwide network and strong connection to Bay Area feeder markets is what truly sets us apart in the Lake Tahoe luxury real estate market,” said Peter Strand. “This event is an example of our proactive approach to connecting dedicated agents and their qualified buyers with our sophisticated sellers. Our clients both expect and deserve this level of commitment.

For more about this event search #skine2017 or visit


About Sierra Sotheby’s International Realty

Sierra Sotheby’s International Realty has nine convenient locations throughout Lake Tahoe and Truckee. For more information, visit, @SierraSIR on Twitter, find us on Facebook, visit our blog at or call or stop by one of our nine Lake Tahoe offices: Squaw Valley, Incline Village, Stateline/ Heavenly Village, South Lake Tahoe, Tahoe Donner, Downtown Truckee, Village at Northstar, Tahoe City Lakeside and Tahoe City Gallery.

The Sotheby’s International Realty network currently has more than 19,500 sales associates located in approximately 850 offices in 65 countries and territories worldwide, offering agents and clients true international reach. Each office is independently owned and operated.