SAN FRANCISCO, CA - Earlier this month, Zephyr Real Estate held its first REImagine business-planning symposium for agents. The all-day event included keynote speaker Nobu Hata, Director of Digital Engagement, National Association of REALTORS®. In addition, a unique group of Zephyr past clients was empaneled to discuss what is important to them as buyers and sellers.
Various professionals were on hand to speak to the 100+ attendees about exemplary service, client lifetime value, and the primary attributes clients want in their representatives. Speakers were engaged to cover the value of branding, quality communication and teamwork.
Nobu Hata spoke of “new school” techniques in marketing, communication trends, social media and technology and how to integrate those tools into everyday business. His insight into agency, brokerage and association issues brings a fresh approach to adding value to the industry with meaningful communication at the forefront.
The panel of buyers and sellers shared their experiences in real estate transactions, including the primary attributes they pursued in finding a real estate agent. This unique approach to developing customer relations revealed some predictable characteristics, but also spotlighted some surprising revelations as well.
The gathering concluded with a strategy for the future and how to put it all together, addressed by Matthew Borland, Sales Manager of Zephyr’s Upper Market office and Chief Innovation Officer at Zephyr.
“This was a great opportunity to fine tune our skills to serve our customers in a sterling manner so they know they can count on having the best representation possible,” commented Kevin Koerner, Sales Manager of Zephyr’s West Portal office, who spearheaded the event. “Technology moves fast and requires constant training, but customer service will always be our top priority.”
Zephyr continues in its success as a leader in Bay Area real estate with its focus on education, client service, marketing, technology and forward planning.
About Zephyr Real Estate
Founded in 1978, Zephyr Real Estate is San Francisco's largest independent real estate firm with nearly $2.3 billion in gross sales and a current roster of more than 300 full-time agents. Zephyr’s highly-visited website has earned two web design awards, including the prestigious Interactive Media Award. Zephyr Real Estate is a member of the international relocation network, Leading Real Estate Companies of the World; the luxury real estate network, Who's Who in Luxury Real Estate; global luxury affiliate, Mayfair International; and local luxury marketing association, the Luxury Marketing Council of San Francisco. Zephyr has six offices in San Francisco, a brand new office in Greenbrae, and two brokerage affiliates in Sonoma County, all strategically positioned to serve a large customer base throughout the San Francisco Bay Area. For more information, visit www.ZephyrRE.com.