Berkshire Hathaway HomeServices KoenigRubloff Realty Group To Introduce New Company Sponsored Luxury Property Program in 2017
Posted by DAISY DANAO — December 5, 2016
CHICAGO, IL - Berkshire Hathaway HomeServices KoenigRubloff Realty Group announced that beginning in January 2017, the firm will offer their luxury properties a new program. The company sponsored program will be available to all Berkshire Hathaway HomeServices KoenigRubloff Realty Group listings over $1 million, or $800,000 in select communities.
“With the large inventory of luxury properties within our company, we couldn’t be more excited to unveil our new Luxury Collection program in 2017,” said Nancy Nagy, CEO of Berkshire Hathaway HomeServices KoenigRubloff Realty Group. She continued, “This new program will have a focus on digital marketing, specifically international, and will tie in with the global features already present on BerkshireHathawayHS.com, such as the currency exchange and the translation feature available in Chinese, French (European and Canadian), German, Italian, Japanese, Portuguese (Brazilian and European) and Spanish (European and Latin American). Korean, Russian and Taiwanese translations will be available soon. We know that more and more luxury buyers are coming from abroad, so it makes sense to showcase these incredible properties around the world. Additionally, our agents have found these features to be extremely beneficial to their clients, as more upper bracket sellers want and expect international exposure for their homes.”
Emphasizing digital marketing, all listings over $1 million, and $800,000 in select communities, will get exposure on major luxury websites such as LuxuryRealEstate.com. Agents will have the option to upgrade to a higher tiered program that would include additional features. Berkshire Hathaway HomeServices KoenigRubloff Realty Group holds a strong place in the luxury market in Chicago, representing 1 of every 5 luxury homes sold in Chicago in the last year. **
“Our company excels at luxury property marketing, and digital is the new standard by which we are reaching an increasingly global, mobile and social audience of buyers,” said Caitlyn Terrell, Executive Director of Luxury and Development of Berkshire Hathaway HomeServices KoenigRubloff Realty Group. She continued, “This program gives our agents the ability to expose their luxury listings to a greater audience while providing a higher level of service for their clients.”
About Berkshire Hathaway HomeServices KoenigRubloff Realty Group
Berkshire Hathaway HomeServices KoenigRubloff Realty Group is a full-service real estate firm with nearly 1,500 real estate professionals and staff in 23 offices serving customers throughout the Chicago metropolitan area, the North Shore, Western Suburban communities and Harbor Country, Michigan. Deep local roots are complemented by the extensive global reach of Berkshire Hathaway HomeServices, the top real estate brand in the nation. Affiliated and ancillary services in the form of HomeServices Lending, Fort Dearborn Title, and Fort Dearborn Insurance complete the comprehensive services offered to clients. Visit KoenigRubloff.com.
*Luxury properties are those listed at $1,000,000 and above. In the western suburbs, qualifying listings are those listed at $800,000 and above.
**$1 million+ each, MRED MLS, Chicago, Attached and Detached, Total Closed List + Sell, 10/01/2015 - 09/30/2016