Lang McLaughry Spera Unveils Advanced New Web Site

Posted by Leslie Davis-Stone — January 8, 2008

BURLINGTON, Vt. and PALO ALTO, Calif. – (Jan. 9, 2008) – Lang McLaughry Spera, the leading real-estate firm in Northern New Hampshire and Vermont, announces the launch of their new technologically advanced Web site that delivers the consumer-friendly interface of national sites, along with integrated MLS listing information and a plethora of local information with the unique ability to query and customize data. The new Web site (www.LMSRE.com) is based on a technology platform developed by Terabitz that places the power back in the hands of brokers nationwide so they can more effectively engage with their local customers throughout the entire real-estate process.The new LMSRE Web site features some of the most advanced user interface and search technologies available on the Internet. The site features a single, comprehensive source for all current property listings and also integrates unlimited local neighborhood information, market research, schools, restaurants, crime statistics, service providers, financial tools and much more. Users can conveniently search for this information either textually or using a map. Further, users can view this information on a dashboard or map and can customize, store, share, and dynamically sort and map this data.“Since most real-estate searches begin on the Internet, we knew we needed an advanced Web site with the best user experience, lots of local information and one that reflected our market-leading expertise. Consumers want to know that they are dealing with local experts and are getting access to all the listings in a timely fashion, not just partial data as found on many national sites,” said Staige Davis, CEO of Lang McLaughry Spera. “Terabitz provided the technology platform that enabled us to meet our needs and start more effectively engaging with our local customers from the start of their real-estate search to long after the sale.”Lang McLaughry Spera Targets Their Local MarketsReal estate has always been a local market, yet national sites have garnered lots of attention because brokers have lacked the technology platform needed to compete with them technologically. The LMSRE Web site is the most technically advanced Web site in the real-estate industry that has been customized exclusively for the local Vermont and New Hampshire real-estate markets. Thus, whether a consumer is looking for places of interest in Northern New England, or access to local service providers such as landscapers or cleaning companies, they can go to LMSRE.com for all their needs.“While national sites such as Zillow and Trulia provide great user experiences and useful information, it’s only the local broker that has access to updated MLS feeds and local expertise,” said Ashfaq Munshi, founder and CEO of Terabitz. “Thus, it makes sense for the local broker, such as LMSRE, to offer a leading-edge consumer experience while integrating up-to-date and accurate data along with their local market expertise. The Terabitz marketing platform is the perfect vehicle to do just that.”About Lang McLaughry SperaLang McLaughry Spera serves homebuyers and sellers throughout Vermont and Northern New Hampshire. Founded by three of New England’s oldest and most respected real estate firms—Lang Associates, McLaughry Real Estate and Pall Spera Company—Lang McLaughry Spera provides a wealth of history, deeply rooted community involvement and local-market expertise. Comprised of 13 offices, a 200-member sales and support team and more than 2,000 units in combined sales for 2006, Lang McLaughry Spera is the largest real-estate brokerage company in Vermont and Northern New Hampshire and the third-largest independent in all of New England. For more information, please visit their Web site, www.LMSRE.com.About TerabitzTerabitz delivers the industry’s only complete marketing platform that enables brokers and real-estate agents to provide consumers with a leading-edge Web experience offering limitless amounts of data along with up-to-date MLS listings and broker specific local market knowledge. Terabitz is the power behind leading broker Web sites across the nation. For more information, please contact us at partners@terabitz.com.

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