Nickel & Nickel Communications Awarded Premier Properties PR Account

Posted by Sheryl Vieira — December 3, 2007

SARASOTA, Fla. – (Dec. 4, 2007) – Premier Properties of Southwest Florida, Inc. REALTORS® announces that, effective immediately, Sarasota-based Nickel & Nickel Communications is awarded the Sarasota region’s public relations and communications account."Kristine Nickel is a senior-level executive with proven performance in a variety of communications disciplines," said Steve Bailey, Premier’s vice president and Sarasota regional manager. "We feel her company is a perfect fit with our marketing, public relations and communications objectives."Prior to opening her own firm in June of this year, Nickel worked as executive vice president of business development and public affairs for Tidewell Hospice and Palliative Care; director of communications and public relations for Tropicana Products, a subsidiary of PepsiCo; and director of corporate communications for FCCI Insurance Group. She also is an experienced newspaper columnist, freelance writer and featured speaker."We are very excited to be working with such a progressive company whose achievements have been so much a part of the Gulf Coast for the past 30 years," said Nickel. "We are looking forward to facilitating Premier’s strategic integration into this community as successfully as they have been in other prestigious communities in Florida."Premier Properties is the exclusive Southwest Florida affiliate of RESIDENCE International. The company’s Sarasota office is located at the Plaza at Five Points, 50 Central Avenue. With more than 230 licensed sales professionals, the brokerage represents buyers and sellers of luxury properties throughout Southwest Florida.For more information on Premier Properties, visit the company’s Web site at

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