Paula Pagano of Hill & Co. Publishes Book on Decoding Irrational Behavior in Buyers and Sellers
Posted by Judy Katz — May 9, 2016
SAN FRANCISCO, CA - "How Well They Control Their Emotions Determines How Successful the Buyer, Seller or Broker Will Be." So says San Francisco Realtor Paula Pagano, the author of a new book, Getting the Property SOUL'D: A Breakthrough System for Successful Stress-Free Buying and Selling. Paula, a top producer and broker associate with Hill & Co, will gladly share her hard-won secrets for high-end buying and selling.
In any market, be it a slow period or a red-hot market, where homes, condos and co-ops are selling at all-time highs, the behaviors, attitudes and actions often appear illogical, and Paula is the quintessential storyteller to decode it all. She tells how a million dollar deal went south because of exclusion of a washer/dryer—and how no one would budge! In another seemingly inexplicable turn-around, a divorced dad said he wanted a family-style home for his children and then closed on a sexy bachelor pad!
For those considering real estate as a career or already in the profession, Paula shares her secrets to sustainable success. She shows industry professionals and want-to-be's how to bridge the gap between expectation and reality, and how to compromise to get the deal to the point where everyone wins! She also shows her fellow realtors--as well as prospective home or apartment buyers and sellers--how to control their emotional responses and, with increased objectivity, calmly and wisely negotiate their way to a successful outcome.
With frankness, warmth and humor, Paula explains:
- How real estate is a perfect model for looking at extremes in all forms of human negotiation.
- How to use emotions effectively in any real estate transaction.
- The secret to successful compromises for sellers and buyers.
- The new demographic in real estate sales: ambitious Millennials!
May we discuss an interview with Paula or a book review? I would be happy to send you a review copy of her book, which is now on sale at http://www.amazon.com/dp/098835912X
For more information on Paula’s philosophy of success visit www.PaulaPagano.com.