Katharine Holland of Zephyr Real Estate Wins WAM Award
Posted by Melody J Foster — April 22, 2016
SAN FRANCISCO, CA - Zephyr Real Estate’s Katharine Holland is on a roll of good fortune as her marketing acumen continues to earn awards. Holland along with Travis Bernard won Outstanding Online Video from the Web Marketing Association and its annual Internet Advertising Competition. Their video, Corgi Realtor, presents a property tour led by, of course, the Corgi Realtor from his unique perspective.
The IAC Awards cover 96 industries and nine online formats to highlight the best online advertising across the country. Founded in 1997, the Web Marketing Association has set the bar for excellence in Internet marketing and web development. The Award program was created to recognize outstanding online advertising in all its various forms.
Just last week, Holland won the Bay Area Reporter’s 2016 Besties Award for Best Realtor in San Francisco. The B.A.R.’s sixth annual readers' poll included nominees in seven categories: arts and entertainment, community, nightlife, restaurants, services and shopping, sex, and weddings and destinations. Voting began on January 28 and concluded on March 2.
Holland recently received high praise from Placester, for their innovative, creative and savvy marketing techniques, particularly for the property videos on her website at www.katharineholland.com and on YouTube at https://www.youtube.com/watch?v=1F8A_4nOGas.
Placester hailed the Corgi Realtor (and another of Holland’s neighborhood videos from a bicyclist’s viewpoint) as the Best Real Estate Marketing Plays from 2015 and declared them to “epitomize real estate marketing creativity and high production value.” Placester, founded in 2010 by Matt Barba and Frederick Townes, was created to assist real estate professionals in building an effective, value-laden, first-class online presence.
"After 14 years in business, I decided it was time to take a risk. I asked the videographer to throw out anything he knew about a real estate video and to be off-the-charts creative,” commented Holland. “The team of Bryan Ray and Christopher Chandler did just that. They completed the video with a budget of $1,000, shooting it one day and editing and turning it around within 24 hours. The crew was given complete artistic freedom. No edits were made.”
It should be noted that many of the competing videos had budgets up to $50,000. Holland gives full credit to the team:
Director: Brian Ray
Videographer: Christopher Chandler: http://www.christopherandcompany.tv/
Assistant: Byron Delima: http://www.zazzle.com/guyswithglasses
Holland recently joined Zephyr Real Estate, a firm well known for its cutting-edge technology and marketing acumen. Those attributes clearly attract like-minded professionals. Holland works from Zephyr’s Upper Market office, and may be reached at firstname.lastname@example.org or 415.378.2697. Travis Bernard works from that same office and may be reached at
email@example.com or 415.763.5745.
“Katharine’s star is definitely rising with all these recent accomplishments,” stated Matthew Borland, Managing Broker at Zephyr’s Upper Market office. “What a pleasure it is to have her as part of our illustrious team.”
Holland is actively involved in LBGT community and annually raises about $15,000. She is a member (who has also served on the Board) of San Francisco FrontRunners, and she co-founded an LBGT sailing racing team which competed in the Gay Games in Sydney, Australia.
About Zephyr Real Estate
Founded in 1978, Zephyr Real Estate is San Francisco's largest independent real estate firm with nearly $2.3 billion in gross sales and a current roster of more than 300 full-time agents. Zephyr’s highly-visited website has earned two web design awards, including the prestigious Interactive Media Award. Zephyr Real Estate is a member of the international relocation network, Leading Real Estate Companies of the World; the luxury real estate network, Who's Who in Luxury Real Estate; global luxury affiliate, Mayfair International; and local luxury marketing association, the Luxury Marketing Council of San Francisco. Zephyr has six offices in San Francisco, a brand new office in Greenbrae, and two brokerage affiliates in Sonoma County, all strategically positioned to serve a large customer base throughout the San Francisco Bay Area. For more information, visit www.ZephyrRE.com.