Gibson International Accelerates Strategic Expansion With Santa Monica Office Opening
Posted by Gibson International — April 4, 2016
LOS ANGELES, CA - Gibson International, a premier full-service luxury real estate company, today announced the opening of its latest office located in Santa Monica's charming Montana Avenue district. Tapping top-producing Westside broker Tara Rodgers-Culbertson to lead operations as Manager of Gibson International Santa Monica, this marks the firm's fourth location in the greater Los Angeles region, including notable outposts in Brentwood, Pacific Palisades and Marina del Rey. The firm's expansion efforts are complemented by the rollout of a new set of strategic marketing tools, including the introduction of Snapchat to the company's suite of social media channels and a newly redesigned website that will debut later this Spring. The decidedly lifestyle-driven focus of the soon-to-be relaunched website will adapt to how buyers look for homes today and how sellers expect their homes to be differentiated in the busy marketplace.
"As a community, Santa Monica offers the best of both worlds: a coastal enclave with a small town feel and the lifestyle and entertainment benefits of a large city. The ocean side region remains a desirable market thanks to the natural beauty of its beaches, world-class shopping, lush parks, access to first-class schools, and proximity to a major highway," said Tara Rodgers-Culbertson. "I have a long history and deep personal connection with Santa Monica—I started my real estate career in the area, and my first home with my husband was just off of Montana Ave. I look forward to expanding Gibson's connection with the community through a variety of local partnerships, and I'm equally excited to lead our Santa Monica team as we grow in key Westside markets along the coastline."
"Santa Monica has been a primary focus for our agents since Gibson International's founding in 2008. As part of our overall expansion strategies in 2016, now is the right time to establish more permanent roots in the area with this new office opening and a more cohesive digital presence to enhance our visibility and more conveniently serve our clients' needs," said Scott Gibson, CEO of Gibson International. "With the highly anticipated completion of the Metro Expo Line expansion in May 2016, commuting to the greater Los Angeles metro region will become even easier. Real estate values are at a premium in the luxury submarket, driven partly by the growth of Silicon Beach. The average home sales price in Santa Monica is currently just over $2.1 million."
Along with increasing local, brick-and-mortar reach, Gibson is committed to expanding its universal connection with clients and the brokerage community through technology. The upcoming launch later this Spring of Gibson's re-designed website,www.gibsonintl.com, showcases the company's commitment to its clients and communities of focus beyond real estate. In addition to marketing extraordinary properties and helping buyers to discover their next home, the website's innovative search functions will help to guide browsers to find their ideal neighborhood based on amenities and the buyer's lifestyle interests, next favorite restaurant, a perfect school that caters to a family's needs, or an undiscovered running trail. In conjunction with the website relaunch, the leading real estate brokerage also expands its social media presence with the debut of Gibson International (@gibsonintl) on Snapchat, providing an additional touch-point for clients and the community to connect with Gibson, view new properties for sale, and discover neighborhood gems on-the-go.
Gibson International Santa Monica is located at 1010 Montana Ave, Santa Monica, CA. Reach the Santa Monica office directly at 310.395.7090.
About Gibson International
Driven by the principle that exceptional service begins with extraordinary people, Gibson International is a leading full-service luxury real estate company that is building Los Angeles' first invitation-only real estate brokerage. Founded in 2008, Gibson International has grown from one office, 30 agents and $142 million in sales during its first year of operation to nearly 150 agents spanning offices in Brentwood, Pacific Palisades, Marina del Rey and Santa Monica who are forecasted to close $1 billion in sales this year. Gibson International specializes in marketing extraordinary homes and matching buyers with properties guided by a lifestyle-driven approach throughout Los Angeles' most exclusive neighborhoods. In addition, the firm offers dedicated relocation services and a full suite of services through its affiliated partners. Gibson International's high-quality real estate agents represent the very best that the region's broker community has to offer, each providing an unparalleled level of service with every transaction. Gibson International is a proud affiliate of Leading Real Estate Companies of the World, which further strengthens the firm's global reach and unrivaled marketing capabilities. Learn more at www.gibsonintl.com and follow us on Facebook, Twitter, Instagram and LinkedIn.