Avatar Co-founder Toni Schrager Sells EDITION Penthouse to Iconic Hotelier Ian Schrager

1457975476COCONUT GROVE, FL - Avatar Real Estate Services is pleased to announce that its Co-founder, Toni Schrager, has sold Penthouse 1405 at The Residences at The Miami Beach EDITION for an undisclosed sum in a package that includes additional considerations. The new owner is none other than Ian Schrager, the visionary hotelier behind The Residences. Revolutionizing the hospitality industry, it was the iconic Schrager who conceived The Residences at the Miami Beach EDITION, a project that seamlessly integrates art and commerce with unique, daring and unconventional living space. The expansive, 2-level aerie located at 2901 Collins Avenue closed on March 4th.

By leveraging her multi-faceted marketing strategies, her depth of market knowledge and an enviable global clientele, Toni is a perennial top Avatar producer. Yet she looked no further than her own family to bring the perfect buyer — brother-in-law Ian Schrager — to the closing table.


Designed by world-renowned architect John Pawson, The Residences command the top floors of the landmark 1950s building that debuted anew in 2014 as The Miami Beach EDITION Hotel. The über-modern and quietly luxurious Residences offer the best of all worlds: privacy and security; the distinctiveness of a custom, one-of-a-kind home; the benefits of ownership; and exclusive access to all of the services, privileges and amenities of an incomparable, world-class urban resort, including myriad dining and entertainment options.

For additional information, or to schedule an interview, please contact Toni at 305.338.9000 or visit her online at www.ToniSchrager.com.


About Avatar Real Estate Services

Avatar Real Estate Services, LLC continues to redefine the South Florida Luxury Real Estate Market by providing clients with unparalleled personalized services delivered by the area’s most accomplished, knowledgeable and respected Real Estate professionals. World-class client care is our focus, and we deliver this personal service through shared values, high ethical standards and an extensive knowledge of our truly unique luxury market. For additional information, visit www.AvatarFlorida.com.