Ebby Halliday Launches New Marketing Campaign
Posted by Steve Smith — February 12, 2016
DALLAS, TX - Ebby Halliday, REALTORS® kicked off the 2016 home buying and selling season by launching a brand-new commercial and far-reaching advertising and marketing campaign on Super Bowl Sunday. Acknowledging the complexities of buying or selling a home in today’s fast-paced market and emphasizing the importance of choosing the right agent for one’s residential real estate needs, the campaign includes frequent television advertising, extensive print and digital media, large digital and traditional billboards across the North Texas region, and regular spots on Pandora Radio. The campaign runs through September.
“Let’s face it, buying or selling a home can be scary,” says Randall Graham, vice president & director of marketing for Ebby Halliday, REALTORS®, the nation’s 10th-largest residential real estate brokerage. “Our new campaign places the agent at the center and makes it abundantly clear that now, more than ever, when approaching one of life’s largest financial transactions it’s wise for buyers and sellers to choose a guide they can truly trust.”
Following the new television commercial’s premiere on CBS 11 before more than half-a-million North Texans tuned in for the kick-off of Super Bowl 50, it aired again during the late local news and “The Late Late Show with James Corden.” The commercial continues to air through the summer on the Dallas-Fort Worth affiliates of CBS, ABC, NBC and Fox on such popular shows as “Saturday Night Live,” “The Voice, ” “The Tonight Show Starring Jimmy Fallon, ” “Sleepy Hollow, ” “American Idol, ” “Jimmy Kimmel Live, ” “Modern Family, ” “Grey’s Anatomy, ” “60 Minutes” and “Life in Pieces.”
In addition to these broadcast venues, Ebby Halliday’s refreshingly honest campaign, which showcases not just the dream of homeownership but openly acknowledges the realities of what is often a daunting process, features advertising on such digital channels as Facebook, ebay, Spotify, CNN.com, ESPN.com, Trulia, Realtor.com, CultureMap Dallas, DallasNews.com and CandysDirt.com. Pandora Radio spots, which will air into the fall, as well as billboards, also highlight the many advantages of choosing an Ebby Halliday agent for your home buying and selling needs.
“Most of our clients don’t buy and sell homes very often,” says Mary Frances Burleson, president & chief executive officer of Ebby Halliday Realtors. “It’s relatively unknown territory to them. But it’s our native territory since 1945. We know the landscape. There’s no trail we haven’t been down before. As our new advertising and marketing campaign makes clear, we are here to help our clients fully experience what can – and should – be one of the biggest, most joyful events in their lives.”
Dallas-based Ebby Halliday Real Estate Inc. is the largest independently owned residential real estate company in Texas and ranked 10th in the nation by REAL Trends, Inc. The 70-year-old company, with approximately 1,750 sales associates in 31 area offices covering 12,000 square miles of North Texas, participated in more than 20,600 property transactions in 2015, exceeding a sales volume of more than $7.85 billion.
To find just the right agent for your residential real estate needs, visit ebby.com.