Chase Agents Boost Marketing With 3D Home Models
Posted by Lora Lashbrook — August 20, 2015
ZEPHYR COVE, NV – It takes more than just pictures to sell a home. Realtors are ever-striving to present their clients’ home in the best light possible. Chase International’s Jon Kirkpatrick and Klaus Utecht recently went even further when they tapped the skills and services of their affiliation with StayVisit to present potential buyers with three-dimensional immersive models of homes.
StayVisit is run and operated by Kirkpatrick’s wife. For these 3D tours, the company utilizes hardware and software from Matterport. It allows them to scan homes, businesses and other indoor spaces and create a three-dimensional representation of the space, giving viewers the opportunity to move through the home and see it from every angle – all from the convenience of their computer, mobile device or eventually through a virtual reality headset.
“A lot of our buyers come from out of the area and aren’t able to easily tour homes,” Kirkpatrick said. “This type of model takes precise measurements, allowing people to experience the true layout of a space, something that is often deceptive in simple images.”
Kirkpatrick said the innovative software has been available for more than a year and that while real estate is one of its intended uses, they are the first agents in the area to offer it to clients. In addition to the immersive tour, they can use software to capture still shots, include annotations, take and display measurements, create video tours, and create an “as-built” floor plan. The tours can be seen online and may eventually be experienced by virtual reality headsets such as Google Cardboard, which allows people to turn their smartphone into a virtual reality headset for just over a dollar.
“It really just captures the space in its entirety,” said Kirkpatrick, who this week is scanning a number of clients’ homes. “3D in marketing is really beginning to take off and being able to incorporate it into our services at its early stages is incredibly exciting.”
StayVisit enables people to “visit another place without leaving.” By offering imaging services that capture interior spaces and provide “as built” representa-tions of a space, multiple options for viewing and using this information is made available. Industries that can benefit from these services include real estate sales and leasing, construction, hospitality, education, law enforcement, tourism and more. For more about StayVisit, visit StayVisit.com.
About Chase International
Headquartered in Lake Tahoe, Nevada since 1986, with nine offices in the region (Zephyr Cove, Glenbrook, Incline Village, Tahoe City, Squaw Valley, Truckee, South Lake Tahoe, Carson Valley and Reno) and one in London, England, Chase International and its exclusive affiliations handle a large share of the country’s property. With 310 professional Realtors® boasting an array of industry certifications, Chase International is the regional leader for three years running as reported by Real Trends, a communications and consulting company considered to be the leading source of analysis and information on the residential brokerage and housing industry. For more information, visit ChaseInternational.com.