Unique Team at Wine Country Group Sells Tasting Room on Plaza Listed at $2,295,000
Posted by Ally Valente — July 15, 2015
SONOMA, CA - Gerrett Snedaker, Diane Krause and Michael Crain recently represented the Seller in the sale of a newly developed, fully equipped and permitted tasting room in the property formerly known as the Ruggles property. It is one of very few sales on the Plaza in Sonoma in recent years. Though the address of the property is 134 Church St., it has pedestrian access to the Plaza adjacent to the Sign of the Bear property on 1st Street West. Originally built in 1904, the property was completely renovated in 2014-15. It was listed for $2,295,000.
Snedaker, Krause and Crain work under the same roof in the Sebastiani Theatre Building in Sonoma, but they have three distinct areas of specialization. Krause is a top producer for the Wine Country Group by Better Homes and Gardens Real Estate. She specializes in estate properties and land. Snedaker is the Broker/Manager for the Wine Country Group office, but also has a specialization in the commercial real estate business and is Sr. Vice President, North Bay, of Mason McDuffie Commercial Real Estate. Crain is the founder and president of Michael Crain Properties, Vineyard and Estate Brokers.
The trio offered the sellers (principals of a San Francisco marketing firm) the opportunity to market the Tasting Room through three distinct real estate marketing channels. Krause had the property listed in the MLS and developed one of her exclusive property websites to market the property through the residential marketing channels – including Zillow, Trulia, Realtor.com and hundreds of additional outlets. Snedaker represented the property through LoopNet and Co-Star - the primary international outlets for commercial properties of all types. And Crain represented the property through direct outreach to his exclusive 650 individual database in the wine and vineyard industry.
With a specialty retail project with such high-end finishes and improvements, the market was relatively “thin” for purchasers. Collectively, the three-pronged marketing effort generated dozens of leads and meaningful showings to prospects for the property. It took a little while, as one might expect, but the approach and effort was successful. The property sold this past week to a well-known, local wine industry family.
“Our job is to get the job done for the client”, said Snedaker. “We used our creative and specialized resources to complete this sale”.