Real Estate is all in the Family for Top-Producing Pacific Union Agent Janet Larson

Posted by Karen Monroe — August 12, 2007

SAN FRANCISCO – (Aug. 13, 2007) – While it may not be a hereditary trait, for Janet Larson, real estate runs in the family. Larson, a consistent top-producer at Pacific Union GMAC Real Estate, is the daughter of one of the first women REALTORS® and a brokerage owner in Greenwich, Conn. She and her brother, who also grew up to become a REALTOR® in their home town, experienced the business at a young age, spending time touring luxury homes with their mother.“I never thought I would ever become a real-estate agent,” said Larson, who is married to a real-estate broker specializing in multi-unit buildings at another San Francisco firm. “I can combine my abilities with all the things I like to do, at the same time helping people realize their dreams of owning property in a beautiful city like San Francisco. I measure my success by happy satisfied clients – this is my greatest reward.”A REALTOR® for 21 years, Larson invests herself in creating strong relationships with clients and professional colleagues in the brokerage community. For her, it's all about the quality of clients she works with and spending the time it takes to get them what they want, rather than the quantity of transactions.An intelligent professional, Larson is dedicated to guiding clients of all types and ages through the entire process of the real-estate transaction. Her long-term success in the dynamic Bay Area marketplace is due to her thorough knowledge of all San Francisco neighborhoods, putting her clients’ needs first, her attention to detail, and ability to remain poised under pressure. A veteran through many San Francisco real-estate cycles, she has a keen sense of what it takes to sell a property."I am more high-touch than high-tech,” said Larson, who specializes in buying and selling luxury single-family homes and condominiums. “To me, a personal phone call is more meaningful than sending an e-mail, but of course I do both." Larson has an extensive portfolio of properties she has sold in Russian Hill, Ashbury Heights and Pacific Heights.Her pre-real estate background as a product manager for investment products in the retail banking industry combined with the education gained from her undergraduate degree in anthropology and MBA with a focus on marketing and finance have served well in the real-estate profession. Larson enjoys rolling up her sleeves and helping clients throughout the entire process, including offering interior-design ideas and staging clients’ homes in preparation for sales. "Correctly timing the market and having a property show its best are crucial," Larson said.She is one of the original sales employees of Pacific Union and is among a small group of about seven other agents who have been with the firm the longest. A testament to Larson's effectiveness is a satisfied client. "Janet Larson is the REALTOR® we all hope to find when we're buying or selling a house,” said happy San Francisco homeowners. “Her professionalism, enthusiasm and hard work made it possible for us to buy the house we wanted, in the neighborhood we wanted, at the price we wanted.”Pacific Union GMAC Real Estate – Opera Plaza Live. Work. Play. Invest. Pacific Union Opera Plaza is located in heart of the vibrant arts, theater and cultural district in the center of the city. Pacific Union GMAC Real Estate has been thoughtfully matching generations of buyers and sellers in the San Francisco Bay Area since 1975. As a leading, locally managed real-estate company with knowledgeable, experienced real-estate professionals, Pacific Union focuses on a global vision, using technology and superior service to deliver a quality experience to all types of clients. Pacific Union is a member of Christie’s luxury real estate network and is a GMAC Home Services company. For information, call 415.474.6600 or visit

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