Pacific Union GMAC Pro Specializes in High-Rise Luxury Real EstateSAN FRANCISCO – (Aug. 5, 2007) – Mike Machado understands vertical neighborhoods. He lives in one and helps others achieve this same goal. Machado, a top-selling REALTOR® at Pacific Union GMAC Real Estate, is the resident expert specializing in high-rise building communities in the urban chic South Beach and Rincon Hill areas.“Living and working along The Embarcadero is truly a unique experience,” said Machado, who works from the firm's South Beach office. “With the revitalization of downtown, the commercial building boom South of Market, Rincon Hill on the rise, South Beach's lifestyle and the emerging Mission Bay, people want the lifestyle where they can enjoy the weather, walk to work, transportation, shopping, recreational activities, dining, culture, ball park, and the beauty of the waterfront. People want to work with someone who understands what they are looking for, who walks their talk and lives and works the neighborhood in real time.”For the past several years, Machado has made it his business to focus solely on meeting clients’ increasing demand for high-rise luxury living. He works with investors looking for a second or third property in the city, Baby Boomers ready to downsize to a hip, walking neighborhood, and San Francisco west-siders wanting to be part of the action on the south side of town. These clients are sophisticated, know exactly what they want and purchase real estate for the long term.Machado brings a background in new home sales and a contagious enthusiasm to the negotiating table. His goal is to create a positive, low-stress and fun experience for clients throughout the real-estate transaction. “I want to create the Nordstrom shopping experience. It’s all about truth, honesty, integrity, service and customer satisfaction,” he said.Real estate along San Francisco's southern waterfront is Machado's passion; he loves real estate. Machado’s strategy is to know your stuff. “To be successful, you need to like what you do, believe in your product and become a specialist.” In his case, Machado knows the floor plans and pedigree of all the vertical neighborhoods reaching to the clouds in Rincon Hill and South Beach.“This is an exciting time in San Francisco with the residential building boom we are experiencing,” said Machado. “The change is dramatically affecting the downtown skyline.”Pacific Union GMAC Real Estate – South BeachLive. Work. Play. Invest. Pacific Union South Beach is uniquely located along the scenic Embarcadero at the foot of Bryant Street and reflects the diverse, modern, urban lifestyle of the changing area. Pacific Union GMAC Real Estate has been thoughtfully matching generations of buyers and sellers in the San Francisco Bay Area since 1975. As a leading, locally managed real estate company with knowledgeable, experienced real estate professionals, Pacific Union focuses on a global vision, using technology and superior service to deliver a quality experience to all types of clients. Pacific Union is a member of Christie’s luxury real estate network and is a GMAC Home Services company. For information, call 415.247.6600 or visit www.pacunion.com/southbeach.