Real Living Unveils Ultimate Marketing Machine

Posted by Kelly Kinzer — July 30, 2007

Real estate company introduces 360° Marketing© model including re.dCOLUMBUS, Ohio (July 31, 2007) – To remain at the forefront of technology and marketing within the industry, Real Living Inc., one of the fastest-growing real estate firms in the United States, unveiled its new 360° Marketing© model, which offers digital, traditional and mobile marketing options to its 4,000 agents and employees.The offering also includes customizable digital marketing packages, called re.d: Real Estate Digital©, which consist of search-engine marketing (SEM) strategies, including search-engine optimization and keyword buys, specifically designed for individual agents, offices and brokerages.“With 80 percent of buyers in today’s market being Gen X and Gen Y – and female – our 360° strategies and tactics are mandatory when it comes to capturing these consumers and proving our value,” said Kaira Sturdivant Rouda, president of Real Living and creator of the 360° model. “We’ve made all aspects of marketing easily accessible to our brokers and agents through our Business Center, Real Living’s intranet – no matter where they are.”Real Living agents benefit by going to one place and learning the scope of customizable marketing available – traditional (signs, print, direct mail, television, radio), mobile (text leads, click-to-talk technologies) and digital (Web sites, Web marketing).“The agents decide how they will use these pieces with their personal brand,” Rouda said. “360° marketing is a whole new way of presenting real estate marketing to prospects. We’re proud to offer our brokers and agents digital marketing packages to implement their own SEM strategies.”“It’s groundbreaking for us as brokers to be able to offer our agents search-engine marketing programs as an integrated part of the Web-based Business Center,” said Thomas Grimshaw, broker/owner of Real Living Properties in Coral Gables, Fla. “Not only are we driving leads to agents through the optimization of our brokerage site, but now our agents can increase their odds of receiving qualified leads by augmenting the broker’s campaign with their own. Real Living is truly rising above the pack.”“Real Living is the only franchisor speaking to its network, training agents and providing a full spectrum of 360° marketing tools necessary to reach today’s consumer,” Rouda said. “With the uneasy market and the ever-changing consumer, we truly believe the shelf-life of brokerages and agents who don’t adapt to this new way of marketing is short.”Real Living’s Business Center, the first of its kind in real estate, also gives agents access to:

  • Online listings manager
  • Personal Web site builder with full MLS integration
  • Integrated contact management
  • Online and print flier generation
  • Presentation builder
  • Auto populating online forms and contracts
  • Electronic faxing
  • Web mail with mobile device synchronization
  • Online reporting and commission tracking
  • Tools for blogging, podcasting and Web video/virtual tours

About Real Living Inc.Real Living, based in Columbus, Ohio, is one of the nation’s fastest-growing real estate franchisors with more than 4,000 agents and 160 offices, coast to coast. Offering consumers a full suite of home and lifestyle services, Real Living also offers nationwide corporations industry leading relocation management services. Real Living was named one of the best new franchises by Entrepreneur Magazine and winner of the Inman Innovator Award. Real Living’s award-winning Web sites receive nearly 17 million page views per month. For more information, visit or

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