Berkshire Hathaway HomeServices York Simpson Underwood Realty Announces Formation of Local Rethink Council Chapter

Posted by Chrissy Shifflett — February 26, 2015

1424976239RALEIGH, NC - Berkshire Hathaway HomeServices York Simpson Underwood Realty, one of the Triangle’s leading residential real estate firms, has announced the formation of the YSU REthink Council, an initiative that will bring together innovative young agents and affiliates to generate fresh ideas and discuss insights, issues and trends happening in the Triangle market.

1424976566The 10-person council, who will meet monthly, aims to bridge communication gaps with agents, affiliates and consumers of all ages and provide feedback to BHHS YSU leadership. Through regular meetings and events, the council will create opportunities for robust real estate discussion and networking among peers.

“The younger generations add to the dynamic future of residential real estate,” said Kyle Rank (pictured right), Managing Broker at BHHS YSU Chapel Hill and leader of the local REthink Council. “The object of the REthink Council is to better understand this important group and define ways to best serve its disparate members.”

REthink Council members were recommended by each BHHS YSU Managing Broker in the five offices located in the Triangle. The criteria for recommendation were agents under 40 years of age (for a millennial focus) with either proven success in real estate, or if a new agent a display of motivation, forward thinking and good ideas.

1424976620The BHHS YSU REthink Council is part of a larger national initiative by Berkshire Hathaway HomeServices to promote leadership among its network; bridge generational communication gaps with agents, brokers and consumers; recruit and retain younger agents; and identify consumer trends in local markets across the country.

Berkshire Hathaway HomeServices formed the National REthink Council in November 2013. The national council is comprised of a group of members, including BHHS YSU Cary Managing Broker, Player Murray (pictured left), aged 35 and under who were selected from among the network for their achievements in real estate and their superior integrity, business acumen and drive. The BHHS YSU REthink Council will work closely with National Council members to inspire Berkshire Hathaway HomeServices agents both in the Triangle and nationwide.

About Berkshire Hathaway Homeservices Carolinas Realty

The Berkshire Hathaway HomeServices Carolinas Realty family of companies has more than 700 sales associates and 13 offices across North Carolina. A full-service residential real estate firm offering brokerage, mortgage, warranty, relocation and title insurance services, it is one of the largest residential real estate firms serving all three of North Carolina’s major metropolitan markets – doing business as Berkshire Hathaway HomeServices Carolinas Realty in Winston-Salem and Charlotte; Berkshire Hathaway HomeServices Yost & Little Realty in Greensboro; and Berkshire Hathaway HomeServices York Simpson Underwood Realty in the Triangle. The Berkshire Hathaway HomeServices Carolinas Realty family of companies is proud to be a part of HomeServices of America Inc., the second largest independent residential real estate brokerage firm in the United States. Find out more by visiting                           

About Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices, based in Irvine, CA, is a real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Visit for details.

About HSF Affiliates LLC

HSF Affiliates LLC, based in Irvine, CA is a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.

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