Shannon Schmitz Speaks on Luxury Marketing Panel at Keller Williams Real Estate Family Reunion Conference

Posted by Jennifer Asbury-Hughes — February 11, 2015

1423695799ORLANDO, FL - 2014 Leaders in Luxury Marketing Winner, Shannon Schmitz, spoke on a panel entitled, “Sophisticated Marketing for Luxury Clients,” on Feb 8, 2015 in Orlando, Florida at the annual Keller Williams Family Reunion real estate conference. The panel generated a lot of buzz at the conference, filling more than 500 seats with standing room only.

“Sophisticated Luxury Marketing is what happens when one tailors a brand and message to mirror the lifestyle, and by extension, the expectations of the target client.” – Shannon T. Schmitz

Keller Williams’ Family Reunion is an annual training and networking event where thousands of real estate agents gather to trade best practices and energize their realty businesses back home. The conference consists of five days of intensive training sessions, panel discussions and networking functions.

1423695864Pictured: Austin, TX Luxury Realtor®, Shannon Schmitz shares her insights on sophisticated marketing for luxury clients

Shannon Schmitz’s panel discussion places her as a leader of luxury marketing at the largest real estate firm on the continent. The freedom to stand out, to create one’s own business brand and identity is one of the cornerstones of Keller Williams, and The Shannon Schmitz Group is an excellent model of exactly that. Hundreds of agents from across the country were in attendance to learn about Schmitz’s unique marketing strategies for luxury properties.

“We don’t just make flyers, send some emails with bullet points and enter it into the MLS, we sell the experience of your home.” – Shannon T. Schmitz

The panel, “Sophisticated Marketing for Luxury Clients,” was a highlight of the ongoing Keller Williams Family Reunion conference, and generated lively discussion among the attendees. One of the marketing strategies that has set Shannon Schmitz apart is her quarterly magazine, LOCALE Austin, which provides a sleek, sophisticated platform for marketing luxury properties.

Click here to take a look at the most recent edition of LOCALE Austin.

About the Shannon Schmitz Group

The Shannon Schmitz Group is known for the signature service they provide to their clients, customizing every detail to their specific needs. Powered by Austin Portfolio Real Estate and Keller Willams Luxury Homes International, these professional, hard-working Realtors® and their dedicated, technologically-savvy marketing team work together to provide the utmost in service to their clients for buying or selling real estate all over Austin. This includes the surrounding Texas Hill Country Area, including Spanish OaksBee CaveLakewayLake TravisWest Lake Hills, and the famous Austin zip codes of 78703 and 78704.

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