Zephyr Real Estate Announces New Web-Based Marketing Capabilities

Posted by Karen Monroe — June 25, 2007

San Francisco, Calif. – June 26, 2007 – Always at the forefront of implementing new technology programs to benefit its more than 250 agents and clients alike, Zephyr Real Estate has done it again. The largest independent real estate firm in the city is now using a new Web-based central marketing tool created in partnership with Inkswitch Design. Called Z-Studio, the co-branded solution takes the hassle out of creating marketing materials by offering a collection of interactive features designed specifically for the firm’s real estate professionals.“We’ve been working on this custom product with Inkswitch since late last year and our Zephyr agents are ecstatic about the opportunity to develop personalized marketing documents online and still continue the tradition and consistency of the Zephyr brand,” said Hud Bixler, Zephyr’s director of technology. “This innovation gives agents greater flexibility and allows them to interact in real time anytime, anywhere there is access to a web browser.”The new Web 2.0 system allows Zephyr to maintain its strong brand identity and visual standards, while at the same time empowering agents with tools to create impressive marketing materials, virtual property tours and presentations online. Using the interactive content, Zephyr agents can network with each other and their clients, share information and access transaction documents through the Web, ultimately enhancing their productivity.“Technology is such an important aspect of the real estate business now,” Bixler said. “Agents who get it realize they must have these tools to remain competitive and continue to succeed in today’s changing marketplace.”Zephyr Real EstateFounded in 1978, Zephyr Real Estate is San Francisco’s largest independent real estate firm, with nearly $1.5 billion in annual gross sales in 2006 and a current roster of more than 250 full-time agents. Zephyr has seven offices strategically located in San Francisco and serves a large customer base throughout the city. For more information, visit www.zephyrsf.com.

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