Short Online Video Produced by Pacific Union VP Christine Jacobson Appeals to Tech-Savvy Audience

Posted by Karen Monroe — May 28, 2007

San Francisco, CA – May 29, 2007 – She’s young. She’s technology savvy. She’s the star of her own video. Christine Jacobson, Vice President and Branch Manager of Pacific Union GMAC Real Estate South Beach office, is bringing modern pop culture to the real estate community.“I am all about using the Internet and technology to conduct business more efficiently in today’s dynamic real estate market,” said 27-year-old Jacobson. “It’s a new world and that requires a new way of client communication and paperless transactions. This film allows me to share my perspective and reach people online, in the video medium they respond to. Plus, it was a lot of fun to shoot.”In the short documentary that follows her through a day as a successful real estate professional, Jacobson explains to viewers her modern working strategies. The clip, called The New Way, serves as a virtual advertisement for her expertise and services as a REALTOR® in the changing marketplace. Jacobson is leading the way among real estate practitioners by embracing this medium as a promotional tool and helping her agents enhance and market their business. She was among the first paperless agents at Pacific Union with a focus on technology applications and mobile transactions.To check out the video go to It has also made its way to the online pop phenomenon YouTube as a featured clip.For more information, contact Jacobson at 415.247.6600 or visit Union GMAC Real Estate – South BeachLive. Work. Play. Invest. Pacific Union South Beach is uniquely located along the scenic Embarcadero at the foot of Bryant Street and reflects the diverse, modern, urban lifestyle of the changing area. Pacific Union GMAC Real Estate has been thoughtfully matching generations of buyers and sellers in the San Francisco Bay Area since 1975. As a leading, locally managed real estate company with knowledgeable, experienced real estate professionals, Pacific Union focuses on a global vision, using technology and superior service to deliver a quality experience to all types of clients. Pacific Union is a member of Christie’s luxury real estate network and is a GMAC Home Services company. For information, call 415.247.6600 or visit

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