SARATOGA, CA - APR has joined Matterport's Real Estate Innovation program to explore how to integrate Matterport 3-D Showcase into their online property pages in ways that maximize the value for APR clients by enabling potential homebuyers to seamlessly experience a property online. APR is the largest Bay Area real estate firm to test the new system. Matterport, a Mountain View start-up, is an expert in computer vision technology and specializes in creating 3-D photographic models that can quickly and easily be captured and experienced. With Matterport 3-D Showcase, APR agents are able to showcase a property in an immersive environment that is like being there, offering a state-of-the-art experience for homebuyers and an effective marketing vehicle for home sellers.
"The immersive 3-D tours provide a wonderful consumer experience and a unique view into a home,” said Tom Flanagan, APR Vice President of Technology. “We are always seeking out cutting-edge tools that bring real value to our clients – Matterport’s technology does just that."
Matterport makes it easy for anyone to create immersive 3-D models of spaces that can be experienced and shared online. The Matterport system uses a patented camera, controlled through a simple capture app running on the user’s Apple iPad, to capture 3-D images that are quickly processed by the Matterport cloud system into complete 3-D models of the space. The Matterport 3-D Showcase application then provides an immersive photo-perfect experience, allowing clients to walk through the interior as if they were really there. Potential buyers can also view a property in a top-down “dollhouse” view, or see a floor plan through Matterport’s immersive online interface.
See an example here: www.apr.com/14742-VIA-DE-MARCOS-Saratoga-CA~l4651897.
“We are proud to have Alain Pinel Realtors become an early participant in our Real Estate Innovation Program,” said Bill Brown, Matterport CEO. “We look forward to a terrific dialog going forward. We really value their feedback as we expand our platform’s reach in the real estate industry,” he added.
About Alain Pinel Realtors
Alain Pinel Realtors (APR) is the fifth largest residential real estate firm in the United States based on its closed sales volume, and the largest privately-owned residential real estate company in California. The firm has 1,400 agents in more than 30 offices throughout Northern California. Celebrating almost a quarter century in Bay Area real estate, APR was founded in 1990 by CEO and President Paul L. Hulme, and is based in Saratoga, California. Visit us at apr.com, China.APR.com and connect with us on facebook.com/AlainPinelRealtors, @AlainPinel
About Matterport
Located in Mountain View, Cailfornia, Matterport is a computer vision technology company with a 3-D Media Platform for quickly and easily capturing, creating, experiencing and modifying 3-D photographic models. To learn more, please visit Matterport.com.