Christine Jacobson Focuses on Paperless Technology after Being Named Vice President of Pacific Union GMAC

Posted by Karen Monroe — May 15, 2007

San Francisco, CA – May 16, 2007 – Pacific Union GMAC Real Estate is pleased to announce Christine Jacobson as Vice President and Branch Manager of the firm’s South Beach office on Bryant Street at the Embarcadero. Prior to assuming the role of VP, Jacobson was a successful paperless agent for Pacific Union with a focus on technology applications and mobile transactions. She holds advanced real estate credentials as a Corporate Mobility Specialist (CMS) and Senior Real Estate Specialist (SRES).“Christine Jacobson has shown remarkable success as a sales-partner at the Presidio office. Her knowledge and ability to provide advanced Internet technologies and marketing tools and support are precisely what is needed to enhance our South Beach location,” said Pacific Union President and CEO Avram Goldman. “Christine’s skills and commitment to superior service will be a valuable advantage in her new position.”As VP, Jacobson manages the daily operations and sales efforts of a talented team of techno-savvy real estate agents at the upscale South Beach location. With a background in urban redevelopment, California residential and commercial real estate, real estate law, marketing and business, Jacobson brings valuable hands-on experience to her new leadership role. One of the Pacific Union’s first paperless agents, her strengths in information technology, intranet marketing services and transaction support are well-respected and valued in the real estate community.“By having a completely mobile office and handling the transaction from start to finish all on my Tablet PC, I am able to assist clients with contracts and strategies more rapidly,” said Jacobson. “In my new position, I will bring paperless transaction tools to the South Beach office and create a new system for agents to enhance their productivity and provide a better experience for the client.”Jacobson has a bachelor’s degree from the University of San Diego where she was one of the original students who helped break ground on the university’s Real Estate Institute. Her balance of knowledge, innovation and performance has been an asset in helping clients reshape their real estate investments and meet their short and long-term investment needs.Pacific Union GMAC Real EstatePacific Union Real Estate has been thoughtfully matching buyers and sellers in the San Francisco Bay Area since 1975. As a leading, locally managed real estate company with knowledgeable, experienced real estate professionals, Pacific Union focuses on delivering superior service and quality experience to all clients. Offices are located throughout the Bay Area in Alameda, Contra Costa, Marin, Napa, San Francisco and Sonoma counties. Pacific Union is a GMAC Home Services company, providing homeowner services and consumer related products through a strong network of affiliated brokers and national service providers. For more information, visit

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