Broker Q&A: Louise Rémillard - Profusion Realty Inc.


1401825260Louise Rémillard, president and founder of Profusion Realty, shares her journey into the luxury real estate industry and what sets her company apart from other agencies. Profusion Realty was the recipient of the Best Website Design award at the 16th Annual Luxury Real Estate Fall Conference in 2011. Her company also serves on the Luxury Real Estate Board of Regents, which this year celebrates their 10th anniversary.

How did you get your start in real estate? Fearing the negative impact of internet on travel agencies, I decided to sell my two successful travel agencies (one in 1994 and the other in 1995) and was dreaming of going into a business where there were no accounts receivable, no personnel and no inventory. Everyone is allowed to dream... After analyzing my options, I figured that real estate was a great option where my time seemed to be my biggest investment. A lover of beautiful homes, design and architecture, in 1996 I entered the world of real estate in a resort-type of community in Saint-Sauveur about one-hour north of Montreal. I preferred doing my first steps in the complex world of real estate far from my high-end travel customers in Montreal.

What path has your career taken? After two years of resort-style transactions and being already a top-producing agent, I was recruited by Royal LePage in Westmount, the largest broker in Montreal situated in the most sophisticated neighbourhood in Montreal. In January 2009, wishing to offer global visibility to my clientele, I opened up Profusion Realty Inc., as exclusive affiliate of Christie’s International Real Estate with a small team of 12 experienced and professional agents.

Why is your company successful? Apart from having the best team in the world as I like to brag, Profusion provides the best local and international visibility and the best marketing tools. Our philosophy based on cooperation, team-spirit, integrity, discretion and loyalty has proven to attract the right same-minded type of agents as well as clients.

What are your favorite parts of your job? How I love to see those market shares grow month after month! How I love to help all the team members close successful transactions! How I love to attend the many international conferences and share my new knowledge with the rest of the team!

What do you enjoy doing outside of work? Travel, entertaining friends and family, music especially opera and loving my three grandchildren.

For more information on Profusion Realty Inc., please visit