Beth Wolff Realtors Joins Forces With GMAC Real Estate

Posted by Margaret Menger — March 8, 2007

Houston's Premier Luxury Realtor(r) Positions Itself for Further Growth by Teaming With GMAC Real EstateHOUSTON, March 8, 2007 (PRIME NEWSWIRE) (PRIMEZONE) -- Beth Wolff, Chairman and CEO of Beth Wolff Realtors, announced today that the firm has joined forces with GMAC Real Estate to provide residential real estate services in the greater Houston area.This announcement heralds a growth strategy for Houston's best established local brand. From relocation services for clients to new benefits for sales partners, this new affiliation broadens the already extensive services the newly named BETH WOLFF GMAC Real Estate offers while the firm remains locally owned and operated."Since 1978 we have partnered with our customers every step of the way. Now that Beth Wolff Realtors has joined forces with GMAC Real Estate, we will launch our extraordinary customer service into a new era," says Beth Wolff, 1989 Woman on the Move and 1992 President of the Houston Association of Realtors.BETH WOLFF GMAC Real Estate brings together Houston's premier luxury Realtor(r) and teams it with GMAC Real Estate's Premier Service(r) program, which was designed to create a consistent, reliable, measurable and marketable customer experience. Premier Service is regarded as the most comprehensive and effective customer service program in the real estate industry. Through the program, BETH WOLFF GMAC Real Estate sales associates will put in writing, up front, the services they will perform. They then ask their customers to honestly rate their performance after each transaction through a survey conducted and tabulated by an independent, third party. Individual survey results provide each sales associate with ongoing feedback and insight for continuous improvement."At GMAC Real Estate the customer always comes first and our Premier Service program helps ensure this," said Lane Barnett, president and CEO of GMAC Real Estate, which has more than 1,300 offices and 22,000 sales associates. "We are proud of our national 94% customer satisfaction rating and are proud to be affiliated with Beth Wolff Realtors, which has built a fine reputation in the Houston market for service excellence over the past 29 years."New Tools, New BenefitsGMAC Real Estate brings a variety of innovative tools and services to Beth Wolff Realtors, including national marketing and name recognition, a comprehensive luxury homes division as well as group health insurance and investment benefits to sales associates."BETH WOLFF GMAC Real Estate offers a full range of services such as mortgage, home warranty and other home ownership services, thus giving our sales associates an enhanced role in every transaction," according to Ed Wolff, president. "Ultimately, we're giving our clients a more satisfying home buying or selling experience."Local Roots, International ConnectionsFirmly rooted in Houston since the 1890s, the Wolff family's history became part of Houston's future through land sales in downtown Houston. From McKinney Avenue in the 1980s to the land on Crawford recently assembled for the opening of the Toyota Center arena in 2003. Nearly one hundred years after the family came to Houston, the firm began to pioneer international real estate services when Ed Wolff served as President of FIABCI-USA, the International Real Estate Federation. Firm principals hold memberships in FIABCI, as well as the internationally acclaimed Who's Who in Luxury Real Estate.The Houston area continues to enjoy strong international growth and studies show the market will diversify further in the coming decades. By becoming a part of GMAC Real Estate's network in the and around the world, BETH WOLFF GMAC Real Estate will capitalize on Houston 's position as a major address on the international map. "Houston's diversity provides enormous opportunity in the global real estate markets. Now BETH WOLFF GMAC Real Estate will provide even greater, international exposure for our clients and their properties," says Beth Wolff, Chairman and CEO.BETH WOLFF GMAC Real Estate is located at 1775 St. James Place, Suite 100, Houston, Texas 77056. For more information, call 713-622-9339 or visit www.bethwolffrealtors.com.The Beth Wolff GMAC Real Estate logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3441CONTACT: The Clifford GroupMargaret Menger(713) 529-5711Cell: (713) 291-7903 margaret@thecliffordgroup.comCindy Clifford(713) 529-5711Cell: (713) 320-5616 cindy@thecliffordgroup.com

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