Established real estate firm embraces the internet to market propertiesPrudential Gardner, Realtors the #1 real estate company in Southeast Louisiana and Southern Mississippi, today announced that its listings are now available on Trulia.com, the leading online real estate search engine. “Prudential Gardner, Realtors prides itself on adopting new technologies to market its clients’ properties to the largest possible audience,” said Rick Haase, Prudential Gardner, Realtors’ General Manager. “Our partnership with Trulia will help us reach the vast amounts of people all over the world who start their home search on the internet.”Research shows that 80% of consumers start their home search online, relying less and less on traditional newspaper classifieds. In fact, statistics from the Newspaper Association of America show the number of U.S. adults reading newspapers has decreased from over 80 percent in 1964 to an estimated 54 percent in 2003. Conversely, online advertising has grown about seven times as fast as newspaper print advertising over the last eight years, making the internet a very cost effective and attractive vehicle for real estate brokers to market their client’s properties.“Consumers want instant access to information. They want property details, market analyses, multiple photos, community information, consumers have a tremendous appetite for information and the most successful websites will provide that information, “said Haase. “Prudential Gardner, Realtors puts all this information at the consumers’ fingertips on its website. Trulia will help us drive consumers directly to PrudentialGardner.com, giving our client’s real estate increased exposure. “About Prudential Gardner, RealtorsWith over $2 billion in annual sales Prudential Gardner, Realtors is Southeast Louisiana and Southern Mississippi’s largest residential real estate company with well over 1,000 sales professionals, in 28 offices. About Trulia Trulia, Inc. (www.trulia.com
) is a residential real estate search engine that has revolutionized online home search by offering a rich, intuitive user experience that points consumers directly to properties on broker Web sites. Trulia was awarded the 2006 Inman Innovator Award by Inman News. By partnering with the real estate industry, Trulia helps consumers find information on homes for sale and helps brokers and agents find a broader audience for their properties. Founded in San Francisco in 2005, Trulia is live in many major US markets, with nationwide rollout scheduled throughout 2007.