Daniel Gale Sotheby’s Recognized for Outstanding Marketing Program
Posted by Kathleen Caputi — May 14, 2013
COLD SPRING HARBOR, NEW YORK – Daniel Gale Sotheby’s International Realty (DGSIR), one of the nation’s leading realtors, was recently recognized with one of the most prestigious and competitive awards for marketing professionals, the Communicator Award of Excellence. Of the seven awards won, Daniel Gale Sotheby’s Marketing and Technology Department received the highest award for its Olympic Marketing print and digital campaign, which capitalized on the buzz, excitement and good will generated by the 2012 Summer Olympic Games in London.
Daniel Gale Sotheby’s Marketing and Technology team, led by SVP James P. Retz, working with Tara Poli and Katherine Cirelli, created a multi-faceted print, direct mail and web campaign. Dynamic images of Olympic competitions paired with inspirational quotes were tied into themes of achievement, raising the bar and teamwork. The Daniel Gale Sotheby’s entry was among 6,000 entries overall from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms from across the U.S. and around the world.
“I am so pleased that the Daniel Gale Sotheby’s International Realty Marketing and Technology department is being recognized in this meaningful way,” said Patricia Petersen, President and CEO. “Jim and his team do amazing things every day to help our staff and agents get out the message the Daniel Gale Sotheby’s International Realty is simply the best!”
The Communicator Awards annually honors the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. The Communicator Awards are judged and overseen by the International Academy of the Visual Arts (IAVA), an invitation-only member-based organization of leading professionals from various disciplines of the visual arts. For more information about the Communicator Awards, please visit www.communicatorawards.com.
About Daniel Gale Sotheby's International Realty
Founded in 1922, Daniel Gale Sotheby’s International Realty consistently leads the nation in achieving one of the highest average sales prices in the country. DGSIR is a $1.8 billion dollar plus organization with close to 600 sales associates in 21 sales offices spanning Long Island. Services include a Relocation Division, an award-winning Marketing & Technology Department, a newly-formed Development Marketing Group, Commercial and Rental Divisions; Ambassador Abstract title company, and a Wells Fargo Home Mortgage affiliation. The Sotheby’s International Realty® affiliate for Long Island’s North Shore since 1976, DGSIR has gained national and international recognition, including top honors worldwide.
In addition to its place on the Regents Board of "Who's Who in Luxury Real Estate," Daniel Gale Sotheby's International Realty is active in Real Trends and The Realty Alliance (comprising some of the real estate industry's most influential companies with participation "by invitation only"). For more information visit www.danielgale.com.