SOLD! Luxury is Back in North Asheville's Ciĕl Community!
Posted by Allee L. Lewis — April 19, 2013
ASHEVILLE, NC- Certified Luxury Home Marketing Specialist, Ron Armstrong, does not wait for the phone to ring when it comes to marketing his listings. He prefers a more proactive approach in locating buyers.
"I run AshevilleAndBeyond as a business," Ron says of his company with Keller Williams Professionals in Asheville, NC. "It is my job to make my clients' experience smooth and uneventful. It is also my job to generate leads – to both assist new sellers in marketing their property for sale and to locate buyers for those sellers."
And that is exactly what Ron did for The Bower House, a luxury green-built home offering breathtaking views and stylish, avant-garde living in North Asheville's unique luxury community, Ciĕl. Designed by Hunter Paul Coffey, the mid-century modern home boasts long-range views overlooking the heart of Western North Carolina's striking Blue Ridge Mountains.
Ron sold the home at 661 Elk Mountain Scenic Highway at $1,610,000 - an illustrious 95% of the $1,695,000 listing price. This is especially significant because the regional market sales show properties over $1,000,000 typically sell for only 87.2% of the last listed price. Ron believes that by implementing high-quality marketing with extensive national and international reach, his listing was expressly placed in the right buyer’s immediate path.
And the buyer of The Bower House validated this belief when he told Ron at the closing table, “Your marketing touched two tenets my wife and I hold dear - transparency and goodness.”
This is one of two sales for Ron in the last 18 months in excess of $1,500,000 as the listing agent.