Alain Pinel Realtors (APR) recognizes the importance of high-quality, professional photography and how it can help increase the exposure and value of listings. That’s why the firm is excited to announce their APR Photo & Property Tour Program, powered by Tour Factory. APR has joined forces with TourFactory, who has been navigating the internet for seventeen years as a high-end real estate marketing system, to create a real time experience through presentation, positioning and photography. The program ensures that with each new listing, the listing agent will be paired with a professional photographer who will take high-end photographs of the home.
Property photos are essential to consumers using the Internet in their real estate search process. According to the National Association of Realtors, 98% of home buyers find photos useful, and 88% of home buyers consider virtual tours useful when using the Internet in their real estate search process.
“The importance of visual marketing in successfully selling our client’s properties has become increasingly apparent, and that is why we decided to partner with Tour Factory to create a turn-key, high-quality visual marketing program for our agents that optimizes the synergies created in combining photos, video and listing syndication into a powerful online marketing platform,” said Rainy Hake, Executive Vice President, Alain Pinel Realtors.
Through the new program, all APR agents will automatically have access to a virtual tour of their property linked to APR’s website, apr.com; a slideshow video tour of photos on the firm’s YouTube channel; a large-screen photo carousel on apr.com; have their listing displayed on flat screens in APR conference rooms; and have access to enhanced analytics through Tour Factory.
By taking advantage of this new program, APR agents are ensuring their clients that their home will be professionally photographed and displayed beautifully on apr.com, the firm’s 100+ website partners to which they syndicate their listings, and all of their property’s marketing materials, both online and offline, ultimately marketing a visually compelling story of their home internationally for maximum exposure.
About Alain Pinel Realtors
Alain Pinel Realtors (APR) is the largest privately-owned and independent residential real estate company in California. APR was ranked the fifth largest residential real estate firm in the United States based on its closed sales volume in 2011, and has been consistently ranked in the Top 10 firms in the country. The firm has nearly 1,400 agents in its 32 offices throughout the Bay Area and beyond. Celebrating over 20 years in Bay Area real estate, APR was founded in 1990 by CEO and President Paul L. Hulme, and is based in Saratoga, Calif. For more information about APR, please visit our website at apr.com.