Realtors focus on the customer's Web experience
RISMEDIA, November 16, 2006— To better serve the customer's need for thorough and readily accessible real estate information, Harry Norman, Realtors has launched its newly redesigned Web site www.HarryNorman.com. Key features of the new HarryNorman.com include the following enhancements for both buyers and sellers:- Integration of seven Multiple Listing Services located throughout Georgia and North Carolina.- Microsoft Virtual Earth satellite mapping tool provides Worldwide to neighborhood views of any location with detailed driving directions.- One click access to mountain and oceanfront property information and greater search capabilities for second home buyers.- Ability to schedule a home showing online through ShowingTime.- Ability to e-mail favorite properties to anyone they chose for review.- Ability to compare several properties in our enhanced property search.- Ability to rate the level of interest other prospective buyers have in a particular property.- Ability for a sales associate to recommend properties for a buyer to review and for the buyer to save those searches.- Ability for a seller's associate to find the number of HarryNorman.com registered buyers whose needs match the listed property.- Ability for a seller's associate to provide the seller with detailed Web site activity reports on their listed property."In today's changing marketplace, we find it essential to remain at the forefront of technology for our customers. We want to provide our buyers with the essential tools to find the right property for them and we want to provide our sellers the knowledge that they have the most comprehensive Web site and the most knowledgeable sales associates working to ensure the sale of their home in a timely fashion. We want every experience anyone has with Harry Norman, Realtors to be the best move they'll ever make," said President and CEO of Harry Norman, Realtors Lewis Glenn.According to the 2005 National Association of Realtors Profile of Home buyers and Sellers, consumers use the following information sources in their home search: real estate agent - 90%, yard sign - 71%, Internet - 77%, newspaper - 50%, home book/magazine - 37%, open house - 52%, builders - 41%, television - 24% and relocation company - 16%. Actions taken as result of using Internet site: drove by/viewed a home - 75%, walked through a home viewed online - 57%, found agent used to search/buy home - 21%.Founded in 1930, Harry Norman, Realtors is Atlanta's oldest residential real estate firm with 20 offices and over 1,200 sales associates. The newest member of the HomeServices of America, Inc. family, a Berkshire Hathaway affiliate, Harry Norman, Realtors joins the nation's second-largest residential real estate firm with brokerage operations in 19 states and more than 21,000 sales associates nationwide. Harry Norman, Realtors also achieves international exposure through membership in such exclusive real estate networks as Leading Real Estate Companies of the WorldTM the largest network of independent residential real estate firms, with 650 members representing 4,700 office and 120,000 associates across the U.S. and in over 20 countries.For more information, visit: www.HarryNorman.com.RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.