Long Realty Launches Down Payment Resource on LongRealty.com

Posted by Georgia R. Lacy — September 27, 2012

1348767897September 25, 2012 (TUCSON, AZ.) Long Realty Company is proud to announce the addition of the Down Payment Resource (DPR) service for property listings on its website LongRealty.com and Long Realty agent websites. This functionality automates the matching of homebuyers to down payment assistance programs on qualifying listings, aiding buyers in their home search and providing valuable information on programs that may assist in their purchase.

DPR is a web-based service that provides REALTORS® an easy way to connect home buyers with government funded assistance programs which include down payment assistance. Each night, the DPR system automatically reviews all of the MLS listings and matches them against the parameters of local down payment assistance programs. It then flags the matches with a call to action button on the corresponding listings on Long Realty websites. When consumers click the button, the DPR system will then ask a few questions about their financial status and household, and presents the potential buyer with information about available programs. Agents are then notified about the down payment program inquiries and have access to specific information on available programs, in order to follow up with the consumer and provide greater service.

All the matching property listings from the Tucson, Phoenix and Sierra Vista area MLSs are displayed on Long Realty’s websites with a "down payment assistance may be available, learn more" button. In fact, the majority of the MLS listings actually qualify for at least one down payment assistance program, which is valuable information most consumers would not have known otherwise.

For Phoenix and Sierra Vista area property listings, the DPR service and information is available exclusively on LongRealty.com and Long Realty agent websites, as part of a new DPR real estate brokerage program.

“Traditionally, getting accurate information on available down payment assistance programs has been a challenge for both consumers and real estate professionals. By partnering with DPR, Long Realty is bridging that gap and is able to provide on our website better information to potential buyers that may aid in their purchase decision. The program also benefits our sellers, by better marketing their properties on our website with qualifying down payment assistance programs. I am thrilled that we have been able to add down payment assistance information to Phoenix and Sierra Vista listings in an exclusive relationship with DPR” said Rosey Koberlein, CEO of Long Companies.

"The DPR service is another way we are creating a unique and easy-to-use experience on LongRealty.com and our agent websites." said Kevin Kaplan, Vice President of Marketing and Technology of Long Companies. "Not only do we have down payment assistance information on Tucson area listings, but now we are the only website that has the DPR service for Phoenix and Sierra Vista area listings."

For more information, please visit http://www.longrealty.com.

About Long Companies

Long Companies is comprised of Long Realty Company, Long Mortgage Company, Long Title Agency and Long Insurance Group – all working together to create a full range of real estate services and products. Based in Tucson, Long Realty Company is the leading real estate brokerage company operating in southern Arizona. It offers an unparalleled level of award winning residential and commercial real estate services through a network of more than 1,300 licensed real estate associates in more than 38 offices, including 23 affiliate realty and property management companies that are independently owned and operated throughout Arizona and into Mexico. Long Realty Company, a part of HomeServices of America, a Berkshire Hathaway affiliate, has been helping generations of Arizonans achieve their dreams of home ownership since 1926. For more information, visit www.LongRealty.com. The latest releases and announcements for Long Companies can be found in the Long Realty Newsroom, available at www.LongRealtyBlog.com.

About Down Payment Resource

Developed by parent company, Atlanta-based Workforce Resource, Down Payment Resource (DPR) connects real estate professionals and homebuyers with hard-to-find homeownership programs. Named by Inman News as the 2011 “Most Innovative New Technology," DPR is the industry's first product to aggregate down payment assistance information into one, online platform and integrate the information into listing data for homes currently on the market.

For more information, please visit www.workforce-resource.com.

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