Gloria Nilson REALTORS® Unveils New Elegant Homes Divison Catering to Luxury Home Needs
Posted by John Forberger — July 17, 2012
Gloria Nilson REALTORS®, Real Living officially announces the launch of its Elegant Homes International division. Luxury homes are typically something separate and apart from a typical residence, and as such, listings for those properties are best handled by those who understand the luxury home market best.
Following quickly on the heels of the New Jersey real estate brokerage’s recent affiliation with Christie’s International Real Estate, Gloria Nilson REALTORS is making clear its intention to dominate the luxury home market in the Garden State.
“In today’s competitive real estate market, successful sales professionals must go beyond simple listings and traditional marketing efforts,” said Pat Bell, president of Gloria Nilson REALTORS. “Our Elegant Homes International division advances the goals of our sales associates with refined marketing techniques and resources that go well beyond a traditional home sale. Elegant Homes International, along with the brand-recognition Christie’s brings to Gloria Nilson REALTORS, provides tremendous sales advantages to our associates, and most importantly, the clients they serve.”
The Elegant Homes International division of Gloria Nilson REALTORS focuses on properties listed at $850,000 and higher and offers additional marketing services. Those services include exposure in high-end, international real estate publications such as Own Magazine, Dupont Registry, Exceptional Properties and Luxury Real Estate Magazine, as well as chic regional publications that highlight elegant properties. Sales associates working with the Elegant Homes International division are provided with custom-made marketing pieces such as property fliers, direct mail pieces, brochures and property-specific business cards that take advantage of professional photography and copywriting services.
Under the Christie’s International Real Estate affiliation, Gloria Nilson REALTORS properties in Mercer, South Hunterdon, South Middlesex and Princeton that are valued at $1 million and above are featured in Christie’s International Real Estate Magazine which reaches a global audience. These homes are also advertised through Christie’s auction house, included in brochures that are distributed to 120 Christie’s affiliates with 1,100 offices in 41 countries, and featured on the Christie’s International Real Estate website. In addition, for clients seeking the utmost discretion in their real estate transaction, Christie’s offers its Bespoke Marketing Program. The Bespoke program features a customized plan to market properties of clients seeking privacy – and even complete anonymity - will receive exposure to Christie’s auction house clientele. Home finery, including furniture, antiques, art and more can also be sold through Christie’s auction house at the homeowner’s request.
“These programs allow Gloria Nilson REALTORS to support two distinctive real estate audiences at both the regional and international level, and distinguish the services we offer when compared to other real estate brokerages,” explained Heidi Dittloff, marketing director for Gloria Nilson REALTORS and head of the Elegant Homes International division. “For more than three decades, Gloria Nilson REALTORS has led in the luxury home market. With the launch of these two programs, we intend to define luxury real estate marketing in New Jersey for the many years to come.”
Glora Nilson REALTORS®
Gloria Nilson REALTORS®, Real Living, owned by Dick Schlott, has serviced the most discerning buyers and sellers of residential real estate in New Jersey for more than 30 years with 19 offices and more than 700 sales associates throughout the state. Also operating as RLS REALTORS®, Real Living®, a Real Living franchise owned by Brookfield RPS, one of the largest relocation companies in the world, Gloria Nilson REALTORS and its affiliates have long served as one of the Garden State’s preeminent real estate firms. Our experienced sales professionals are experts in their markets, and are committed to uncompromising customer service. For more information or to contact an office near you, please visit www.glorianilson.com or www.rlsrealtors.com.