New Chase Web Site Sets Standard For Real Estate Industry

Posted by Pettit Gilwee — October 16, 2006

(LAKE TAHOE, Nevada) – One of Chase International’s integral marketing tools is getting even better, as the real estate agency (with offices in Lake Tahoe and Reno) recently retooled, updated and unveiled www.ChaseInternational.com. The revisions, completed by LuxuryRealEstate.com out of Seattle, were designed to boost navigation and overall usability by clients and agents, according to Chris Hackman, of LuxuryRealEstate.com, who spearheaded the design for Chase. “It was important for us to keep the look and feel of the classic branding that Chase clients and associates are accustomed to,” Hackman said. “Chase International has an established recognition, both domestically and internationally, and we wanted to maintain that.” The updated Website’s improved usability includes enhanced navigation tools, search capability, as well as a revised interactive map, which displays how many listings are in each location surrounding Lake Tahoe, Reno and the Carson Valley regions. A new Area Information section (updated as new markets emerge) highlights area details, such as schools, airports, beaches, golf courses and ski resorts. Buyers can also now easily access information about (Nevada) tax advantages, weather and can utilize an online buyer’s guide, mortgage calculator, market reports, real estate glossary and information about current open houses. Clients can save searches, favorite properties and get immediate updates about new listings, as well as email interesting property information and high-resolution photos to others in the new My Chase section of the expanded site. “The changes are subtle, but have resulted in more accessible information,” Craig King, chief operating officer of Chase International, said. “We didn’t want existing clients and associates to log on and not know where they were, but the entire Website is now much easier to navigate.” Chase International estate agents are also benefiting from the many new online marketing tools and programs. For example, they can now obtain property statistics, which allows them to see how many visitors have viewed each of their online properties. “We’re constantly evolving to meet the needs of our clients while staying in touch and a step ahead of today’s marketing outlets,” Shari Chase, founder and CEO of Chase International, said. “Websites are the first stop for today’s consumers, so it’s important to make sure that it’s accessible and user friendly. The response has been tremendous as clients, agents, as well as potential buyers and sellers, have easily been able to find everything they need here. The site is already a great success.” According to Chase, LuxuryRealEstate.com was selected for its expansive knowledge and experience of Websites designed for real estate firms, brokers and agents around the world (the company has a global network of more than 850 luxury real estate brokerages). Using state-of-the-art mechanics, LuxuryRealEstate.com designs sites to reflect the personality of each real estate firm while incorporating specific business and marketing needs. “We couldn’t be more pleased with our association with LuxuryRealEstate.com and the work they’ve done to improve our Website,” Chase said. Celebrating their 20th anniversary this year, Chase International has offices in Lake Tahoe and Nevada. The company is a longstanding exclusive member of Who’s Who in Luxury Real Estate, Board of Regents for luxury real estate, Leading Estates of the World and the Artisan Group, comprised of the Bay Area’s top firms. Chase’s membership in the Leading Real Estate Companies of the World, and its luxury arm, Luxury Portfolio, further positions the company as an industry authority on luxury real estate and strengthens its client services. Chase International also utilizes its membership opportunities in the National Association of Realtors International Division, Woman's Council of Realtors and FIABCI-USA and the International Real Estate Federation (an international network of 7,000 real estate professionals, attorneys, accountants, banks and related services). For more information about Chase International, contact Shari Chase at 1-866-233-7111 or visit the Website at www.chaseinternational.com.

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