Daniel Gale Sotheby's Attends Private Event at Google's New York City Office
Posted by Kathleen Caputi — May 29, 2012
Cold Spring Harbor, NY (May 29, 2012) - Daniel Gale Sotheby's International Realty (DGSIR), one of the nation's leading realtors, recently participated in an exclusive event for Sotheby's International Realty marketing professionals at Google's New York City office.
Held May 9, 2012, the event provided a unique opportunity for these real estate executives from 34 firms worldwide to network, share best practices and hear from the Google/YouTube team on industry insights and YouTube best practices. Daniel Gale Sotheby's SVP of Marketing and Technology James P. Retz and VP of Technology Susan Poli attended the event.
"Video plays a significant role in our real estate marketing programs and this meeting provided a great value to our organization," said Mr. Retz. "Through this intensive workshop we enhanced our knowledge of additional ways to best capitalize on video through Google's pay-per-click marketing, as well as the unique and powerful ways the Sotheby's International Realty brand is working with the Google and YouTube teams to promote the extraordinary properties Daniel Gale Sotheby's and our worldwide network represent."
In addition to its own award winning marketing programs, Daniel Gale Sotheby's International Realty offers exclusive Sotheby's International Realty marketing, advertising and referral services designed to attract well-qualified buyers to the company's property listings. DGSIR and its clients also benefit from an association with the Sotheby's auction house, which promotes real estate referral opportunities with auction house clientele. Property listings from DGSIR also are marketed on the sothebysrealty.com global website, as well as www.danielgale.com.
As a Sotheby's International Realty affiliate, the company also has the unique ability to refer its real estate clientele to the auction house for jewelry, art, unique furniture and collectible appraisal services.
"This meeting not only was the first of its kind for the Sotheby's International Realty brand but for the Google Real Estate team as well," said Wendy Purvey, chief marketing officer, Sotheby's International Realty Affiliates LLC. The response to the meeting was overwhelmingly positive and saw attendees from locations as diverse as Moscow and the Bahamas."
About Daniel Gale Sotheby's International Realty
Founded in 1922, Daniel Gale Sotheby's International Realty consistently leads the nation in achieving one of the highest average sales prices in the country. Voted Best Residential Real Estate Company in the Long Island Business News and Long Island Press annual readership polls, Daniel Gale Sotheby's is a $1.6 billion dollar plus organization with close to 600 sales associates in 21 sales offices spanning Long Island. Services include a Relocation Division, an award-winning Marketing & Technology Department, Commercial and Rental Divisions, Ambassador Abstract title company, and a Wells Fargo Home Mortgage affiliation. The Sotheby's International Realty® affiliate for Long Island's North Shore since 1976, Daniel Gale Sotheby's International Realty has gained exceptional national and international recognition, including top honors worldwide.
Daniel Gale Sotheby's International Realty is on the Regents Board of "Who's Who in Luxury Real Estate," a global network of leading real estate companies and active in both Real Trends and The Realty Alliance (some of the real estate industry's most influential companies with participation "by invitation only"). More information may be obtained at www.danielgale.com.