Introducing the Digital Home Marketing System – The New Reality in Real Estate
Posted by Crystal Miller — April 9, 2012
Bring it On
Nearly 90% of homebuyers use the internet to search for homes. The number of buyers who use the internet “frequently” to search for homes nearly doubled in the last few years.
Today’s economy…tighter credit…tougher financial demands…and a market that’s embracing the new media to find a dream home. Real estate may be moving away from traditional marketing, but buyers and sellers still count on traditional strengths – like an agent’s talent and experience and the significance of a real estate company’s regional dominance – to reach their goals in this brave new world.
In order to overcome these challenges and take full advantage of every marketing opportunity, we have created The Digital Home Marketing System. A unique package of powerful initiatives to give your home maximum web exposure.
On the Leading Edge
Of all the real estate sites, pattwhite.com is the one that really rocks. It’s a high-traffic site with the region’s largest “inventory” of homes, market updates, and more.
On the Map
For Maximum exposure, your property appears on our website -www.pattwhite.com – other brokers' sites and we syndicate your property listing to all major local, national, and international websites and search engines, which in turn feed hundreds of other sites. Your property automatically appears everywhere buyers are likely to look.
We’ve identified the top sites where buyers search for homes and made sure your property will get noticed. We’ve contracted with these sites for enhanced listings. Our listings automatically appear at the top of the search results, so buyers are more likely to view them.When buyers look at the detail pages, they’ll see complete listing information – including images – plus full contact information, so they’re more likely to inquire about the property. With the Property Marketing Report your sellers can see the traffic on all digital destinations and the showings their home has received.
On its Own
Your Property gets its own high-quality, dedicated website with an easy-to-remember URL based on your property address. We can even add the URL to your property signage. A great marketing tool, this dedicated website gives buyers an in-depth look at your property, plus a market report tailored to your neighborhood and a link to your enticing virtual tour of your home.
Real Estate is visual, right? That’s why we create an eye-catching virtual tour of your property and automatically post it on our website.You get a beautifully produced, 60-second video with up to 12 panoramic photos set to music. There’s also a photo gallery, area map, school information, a mortgage calculator, a link to request a showing and more.
YouTube is second only to Google as the most widely used search engine in the world – with more than 800 million unique visitors each month. We’ll post a 60-second video on YouTube and your sales associate can use it to promote your property through emails, facebook, and other venues.
On the Phone
With the new HomeText mobile texting solution, interested buyers can get information immediately on their smartphone or other text-capable mobile phone. We can add a texting sign bubble to your property signage, so it will catch their eye as they drive by. Buyers get the information they want – on the sport – and we’ll connect them with your sales associate.
With the new Digital Property Advertising System, it’s as easy as clicking a link to post your property on Craigslist, social media, and other blog sites. Your Property information is attractively formatted and ready to start generating traffic.
To read more about Prudential Patt, White Real Estate's new marketing program, click here.