William Raveis’ Social/New Media Strategy Provides An Example to Brokerages Nationwide
Posted by Supriya Anand — January 20, 2012
William Raveis’ social and new media strategy was discussed as an example of savvy online marketing by real estate thought leaders at Inman News’ highly anticipated Agent Reboot and InmanConnect, held last week in New York City. Inman Connect is a conference that brings together thousands of the leaders in the real estate and technology industries to discuss the continuous merging of the two fields and resulting opportunities presented to real estate agents and brokers. Keynote speakers included Thomas Arnold, Client Partner at Facebook; Brian Brett, Managing Director of Customer Research at The New York Times; Phil Libin, CEO of Evernote; and Clara Shih, CEO of Hearsay Social.
At Agent Reboot, Katie Lance, Social Media Director at Inman News, presented on the importance of leveraging social media and blogging to help agents and brokers grow their business. In order to guide agents and brokers looking to enhance their social media presence and online marketing efforts, Katie suggested using William Raveis’ content on its social media sites and blog, blog.raveis.com, as a benchmark. She cited the company as having an excellent content strategy to ensure readers and social media followers are engaged,
William Raveis’ blog presents a wide variety of real estate and technology information of interest to consumers and agents, on topics ranging from how to lower heating bills to apps that will help increase productivity and decrease mental clutter. The company actively utilizes Facebook, Twitter, YouTube and LinkedIn to distribute blog posts, as well as interact with consumers on what matters to them when it comes to real estate.
“We’ve had tremendous success with social media as a brand-building tool,” said Bill Raveis, Chairman & CEO of William Raveis. “We understand the ubiquity of the networks and that consumers are starting to prefer social media as a means of communication rather than traditional print. Social media is not only helping us build our brand, but increase our business, as agents and clients see technology savvy as an integral part of a brokerage they choose to work with. I believe the recognition for our efforts on a national and international scale, such as at InmanConnect, is a testament to social media’s role in the real estate industry.”
The company’s innovative use of social networks helped it garner the “Most Innovative Brokerage or Franchise” award from Inman News at InmanConnect, San Francisco, 2011.
About William Raveis Real Estate
William Raveis Real Estate, Mortgage & Insurance is one of the top companies in the nation. It was recently ranked in 2010 by sales volume in RisMedia’s Real Estate® Magazine as the #1 family-owned real estate company in the Northeast and the 9th largest real estate company in the USA. The innovative firm is known as an “Award-Winning Team,” being nationally recognized as an industry leader in technology, marketing and REALTOR®education. Such recognition includes winning the coveted “Most Innovative Brokerage or Franchise” distinction and placing as a finalist for “Most Innovative Website or Web Service” at Inman News’ 2011 Innovator Awards, held in San Francisco, California. William Raveis’ award-winning website, raveis.com, draws more than 10 million visits annually and includes more than 300,000+ MLS listings in Connecticut, New York, Massachusetts, Rhode Island, New Hampshire, Maine and Vermont.
For four consecutive years, William Raveis has also been named as “The Best Real Estate Company” in 2 states* and as a “Best Place to Work” in 2010 and 2011 by the prestigious Boston Business Journal.
William Raveis Real Estate is a household name in its founding state, CT and is the #1 real estate company in world-renowned Fairfield County. The company entered the Massachusetts marketplace in 2003 and, according to the 2010 closed sales volume in the Multiple Listing Service Pin, is now the largest independent brokerage in that state with 27 offices. William Raveis recently expanded into New York and presently has offices in Rye, Harrison, Katonah, Chappaqua, Tarrytown and Briarcliff Manor in Westchester County. In addition, the company has an office in Nyack, Rockland County. The firm has 2,700 highly trained sales professionals and 80 company-owned and affiliate offices in New York, Connecticut, Rhode Island and Massachusetts. For more information, visit raveis.com or blog.raveis.com.
*Commercial Record, 2009, 2010, 2011; Banker & Tradesman, 2008, 2009, 2010, 2011