First American and RealtyU Support Local Real Estate Professionals

Posted by David Schulz — July 31, 2006

SANTA ANA, Calif, July 18, 2006 – First American Residential Group, a member of The First American Corporation (NYSE: FAF) family of companies, and RealtyU® Group, the residential real estate industry’s largest provider of continuing education, today announced the commencement of RE ALERTS, a national seminar series designed to provide real estate agents with the critical tools and techniques necessary to succeed in the constantly changing real estate business and market. “Education is the cornerstone of the real estate business,” said J. Michael Lancaster, executive vice president of sales and client services for First American Residential Group. “With the real estate industry in the midst of significant change, real estate education and knowledge has not only increased in importance, it also plays a critical role in preparing real estate professionals for the ever-changing future.” Hosted and sponsored by First American in key real estate markets throughout the country, the RE ALERTS tour begins in San Bernardino, Calif., on Aug. 10, 2006, and will feature Ralph Roberts, the “Best-Selling REALTOR® in America” according to Time magazine; Stefan Swanepoel, a national real estate trends expert, leading author and chairman and chief executive officer of RealtyU; and Bill Shue, chief operating officer of RealtyU and president of real estate training site Topics of discussion will include the top trends currently shaping and impacting the residential real estate industry, increasing profits in a challenging market and maximizing success potential. A panel of top-producing brokers and agents will also present their success stories, as well as different strategies on how to survive and succeed in changing market conditions. First American Title Insurance Company’s San Bernardino County manager Dan Williams and sales manager Cornell Beans will provide opening and closing remarks at the event. “Our goal as a real estate career development company is to constantly innovate,” said Swanepoel. “We provide new and effective ways to reach agents and offer them the tools they will need to find success in the real estate industry—not just today, but 10, 20,or 30 years down the road. RE ALERTS will enable us to accomplish this goal in a more tangible way.” “This tour represents another step in the growth of RealtyU,” said Shue. “Our hope is to use the tools and services we’ve designed to give interested agents that edge they need to succeed. We’re confident that success is within their grasp, and we want to bolster it as much as possible.” The RE ALERTS seminar series was born of the realization that successful real estate professionals must constantly assess shifting real estate trends, and learn new and successful solutions from top-producing agents to enhance and grow their business. The series will continue through 2006, with seminars scheduled in Dallas; Houston; Minneapolis; Miami; Detroit; San Francisco; Philadelphia; Seattle; San Jose, Calif.; Orlando, Fla.; and Columbus, Ohio. To view the entire 2006 RE ALERTS seminar series schedule or to register to attend a seminar in your area, please visit About First American Residential Group First American Residential Group is a subsidiary business line established by The First American Corporation in 2002 to address the real estate brokerage, multiple listing service (MLS) and relocation market segments with the full array of First American capabilities. Its systems streamline real estate listing, financing and closing processes, resulting in increased efficiency and profitability. First American Residential Group operating units include First American MLS Solutions, the nation’s leading provider of MLS systems and real estate software in North America; Sonic Eagle, a leading provider of all-in-one integrated broker business management and agent productivity tools; and Relocation Advantage and Certified Closing Network, leading providers of closing management services to relocation companies. For more information, visit About The RealtyU Group Formed in 1995, RealtyU has developed into the nation’s largest real estate career development corporation for real estate brokers and agents. RealtyU has numerous investments in the real estate education and real estate training arena, including RealtyU Schools, iSucceed Mentoring, CreateAPlan Business Planning, Real Estate Professionals Society , CourseDates , Seller Agency Council and Broker Agent Speakers Bureau. With over 200 campuses, more than 30 online Web sites and over 350,000 agents trained in 2005, the RealtyU Group of companies touches approximately one out of every four REALTORS every year. For more information, visit

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