News From Resort Rentals of Hilton Head Island
Posted by Bill Haley — August 10, 2011
Resort Rentals of Hilton Head Island is an independent family-owned property management company. Locally owned and operated by an experienced staff that all live in the Hilton Head area, they strive to keep owners happy and provide guests with their dream vacation.
Originally starting in business as Lancaster Resort Rentals in 1958, after continual growth the name was changed to Resort Rentals of Hilton Head Island in 1999. Mark Westbrook has been the Broker-in-Charge since the mid- 1980's. The owners, Gerard and Christine Damas, originally from France and with a background in advertising, continue to expand the company’s business by promoting the portfolio of properties in international markets.
Recently, Bill Haley joined the staff to focus on business development, marketing and owner services. Bill previously owned his own company, Oceanfront Rentals, for 20 years and most recently spent six years with ResortQuest Hilton Head in general management and marketing.
The team at Resort Rentals of Hilton Head Island is excited to announce several new innovations in our approach to property management as we look at the future of the vacation rental industry.
Our new website now provides superior graphics and high resolution photography with greater functionality in the availability search and online booking modules. Due to the advancements in the key word optimization platform, Resort Rentals of Hilton Head Island is the only rental company consistently ranked in the top 5 websites for Hilton Head Island vacation rentals. Another innovation, creating individual websites for each premier property, enhances those properties’ exposure and increases potential booking leads. This feature is very effective in attracting shoulder season rentals. The percentage of guests who use the internet to book vacations is increasing rapidly and has surpassed all other media sources combined so we are paying close attention to our website and the internet.
In addition to website technical innovations, Resort Rentals of Hilton Head Island has entered into a joint marketing program with the Sea Pines Resort. Each company offers up a limited number of properties to be displayed on each other’s website when a guest is searching for available properties. If a guest is on the Sea Pines website searching for a property that suits their needs and one of our selected properties shows up as available, then the guest can book our property directly with us, and vice versa. The owners benefit from getting double exposure on two of the most highly optimized sites on Hilton Head Island and guests do not have to go elsewhere to search for availability.