Luxury Home Rentals by East West Resorts Acquires Aspen Luxury Rentals

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1311876820VAIL, Colo.—June 30, 2011—John Evans, Senior Vice President of Business Development of East West Resorts, announced today the acquisition of Aspen Luxury Rentals (ALR), an Aspen-based luxury home-rental business. ALR will become part of Luxury Home Rentals by East West Resorts, an exclusive collection of rental opportunities with homes in the Vail, Beaver Creek, Bachelor Gulch and Arrowhead areas.

East West Resorts launched Luxury Home Rentals in March 2010. With qualifications for inclusion in the program including value, proximity to ski slopes and a platinum rating, the homes in the Luxury Home Rentals portfolio represent the most exclusive home rentals available within the Vail Valley. The addition of Aspen Luxury Rentals to East West Resorts will extend the focus on five-star service and world-class amenities offered by Luxury Home Rentals and the continued business acumen possessed by East West Resorts into the Aspen area.

“We couldn’t have asked for a more like-minded partner in East West Resorts, whose growth strategy and operational philosophy is very much aligned with our own,” says Tricia McIntyre, founder and owner of Aspen Luxury Rentals. “They have a significant presence in the Vail and Beaver Creek market and their extensive knowledge and experience operating and managing luxury properties gives us great confidence. We are eager to continue growing with them.”

McIntyre founded Aspen Luxury Rentals in January 2007. ALR distinguished itself by offering concierge services, damage insurance and the most luxurious home rentals in Aspen and Snowmass. ALR will continue to do so with the added value and proven success of leadership by East West Resorts.

“We’re pleased for a variety of reasons,” says Evans. “Aspen Luxury Rentals is well-positioned as the leader in the Aspen rental market and has had a solid track record as the only “boutique” rental agency in Aspen. The synergies between the companies are fantastic; we couldn’t ask for a more respected and established partner in the Aspen and Snowmass communities.”

Luxury Home Rentals by East West Resorts provides opportunities for both short and longer-term rentals. These homes are available for rent year-round, with rates determined on availability and desirability. Each vacation is personalized with a Luxury Home Rentals Vacation Consultant arranging amenities such as airport transportation, catering and personal chefs, activities and more.

“We’ve enjoyed an enthusiastic response by our guests to the creation of Luxury Home Rentals in the last year,” explains Tish Palmer, General Manager for Luxury Home Rentals by East West Resorts. “We’ve established an exceptional level of customer service and an attention to detail that our clientele appreciates. Luxury is the cornerstone of our business and we look forward to sharing our precepts with guests in Aspen.”

About Luxury Home Rentals by East West Resorts

Luxury Home Rentals caters to elite travelers and elite homeowners, representing a select collection of homes to ensure detailed, personal attention for each guest and homeowner. The exclusive homes in the portfolio must meet or exceed exceptionally high standards for quality and luxury. Each home features high-end furnishings, designer decor, and top-of-the-line appliances, in addition to being located in prime locations within close proximity to the world-class ski resorts of Colorado.

For more information about Luxury Home Rentals by East West Resorts, please visit www.eastwestluxuryhomerentals.com or call toll free 888.841.0880.