Alain Pinel Realtors First Brokerage to Launch iPad CMA

Posted by Rainy Hake — July 12, 2011

1310489315Alain Pinel Realtors (APR) launched their new iPad Comparative Market Analysis (CMA) today, making them the first real estate brokerage to offer their agents a complete and automated listing presentation tool in a mobile format. The iPad CMA is the newest and most visual listing presentation, allowing APR agents the ability to showcase their client’s property, review comparable listings, map properties, and analyze data, all from the convenience of their visually rich mobile device.

Other firms have released consumer facing tablet apps, and APR has and will continue to implement a great deal of consumer facing mobile technology, but the iPad CMA puts this technology in APR agents' hands, helping them better serve their clients. By providing this mobile technology to their agents they are helping them leverage the advantages delivered by these advanced tools. The firm has also partnered with Apple and distributors to get agents deeply discounted mobile items, further encouraging them to use these new technologies.

This is not the first time APR has aligned their technical strategy with a Steve Jobs product. Most notably, APR partnered with Steve Jobs to include a NeXT Computer Workstation on the desk of every agent in 1991, just after the firm opened and well before most real estate companies were leveraging the use of any technology tools.

Their long tradition of being the first in technology within the real estate industry also extends to their website,, which was launched in 1993, the first in real estate, and before even most technology companies had websites. Additionally, this site was the first to feature property listings online back in 1995.

“Our agents bring exceptional technical expertise and an uncommon level of education and creativity to each and every transaction,” said APR CEO & President, Paul L. Hulme. “In turn, we invest in our agents, offering them the newest tools to keep them at the forefront of an ever-changing market. This is why our real estate professionals average more transactions per agent and higher dollar values per sale than any other firm.”

About Alain Pinel Realtors

Alain Pinel Realtors (APR) is the largest privately-owned and independent residential real estate company in California. APR was ranked the sixth largest residential real estate firm in the United States based on its closed sales volume in 2010, and has been consistently ranked in the Top 10 firms in the country. The firm has nearly 1,400 agents in its 32 offices throughout the Bay Area. Now celebrating its 20 year anniversary, APR was founded in 1990 by CEO and President Paul L. Hulme, and is based in Saratoga, Calif. For more information about APR, please visit our website at

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