Palm Springs Real Estate Agent Randy Heinitz Launches New Marketing Strategy

Posted by Randy Heinitz — June 13, 2011


With careful integration of design and innovation, Randy Heinitz has developed Selling PS: It's So Sunny! as a Palm Springs Real Estate marketing concept utilizing SEO content, social media, creative photography and advanced micro blogging.

PALM SPRINGS, CA /24-7PressRelease/ -- A professional Palm Springs real estate agent for nearly two decades, Randy Heinitz has spent numerous months studying the current market and developing a marketing campaign for selling Palm Springs properties. The result of all this hard work is Selling PS: It's So Sunny! Nearly six months of research were involved in the development of Selling PS: It's So Sunny!, with much of it being trial and error Internet marketing concepts.

During these months, Randy stepped away from day to day real estate transactions to study the importance of social media connections, Internet websites, blogging sites and carefully worded search engine optimized content. The result of all this work is the Selling PS: It's So Sunny! marketing campaign. The website focuses on property searches, buyer assistance, community information and tools to make the buying and selling process less complex. The blog not only highlights great real estate bargains but also reports on community events, landmarks, popular architecture, legends and visitor information. A series of links combines the two sites into a strategic Internet campaign. Every blog entry is written with search engine optimization in mind and all blog posts contain appropriate and necessary back links.

Adding to the complexity of the blog, social media tools have also been incorporated and a careful design makes some of these additions practically invisible. Wanting more than Facebook and Twitter, Randy designed Selling PS: It's So Sunny! to utilize other social networking sites like Flickr and Tumblr. Additional marketing devices include creative photography going beyond high resolution digital photographs and individual listings will each get a specifically designed strategy within these researched resources. Randy even uses film photography to highlight properties in different and unique perspectives.

Selling PS: It's So Sunny! is a campaign that takes the focus off the actual agent, Randy Heinitz, and places it on individual properties and the surrounding community. The website and blog site were created to sell lifestyles and opportunities far beyond just a place to live. Randy Heinitz and Selling PS: It's So Sunny specialize in mid century modern homes, architecturally significant residential properties, new construction, bank foreclosures, condominiums, investment properties, second homes and first time buyers.

If you would like more information regarding this creative marketing initiative, contact Randy Heinitz at Selling PS: It's So Sunny. As broker associate of the Palm Springs office of Prudential California Realty, he can be reached at (760) 861-0485 or email Also please visit the website,, or blog,

Additional information: Randy Heinitz, (760) 861-0485,

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