Chase Rises to the Top with 20 Years of Superb Service

Posted by Katrina Paz — June 5, 2006

CHASE RISES TO THE TOP WITH 20 YEARS OF SUPERB SERVICE (LAKE TAHOE, Nevada) – Lake Tahoe has evolved from a rustic mountain getaway to a haven for luxury homes and lifestyles in recent years, and it can be arguably said that Shari Chase has held the hand of the bounding growth of this destination’s evolution. This summer her real estate firm, noted by the Wall Street Journal as one of the most successful in the country, celebrates its 20th anniversary. Chase International, founded by Chase 20 years ago, stands head and shoulders above other Sierra Nevada and Reno-based real estate agencies and has an international reputation for representing some of the world’s most exclusive properties and clientele. Chase successfully brought her one-woman dream to life with an army of handpicked agents, all knowledgeable and savvy about luxury real estate. Chase’s early beginnings, born in a tiny cottage in British Columbia with her first job working as a bus girl in her mother’s restaurant, are paradoxical to what she has achieved through the sales and purchases of countless multi-million-dollar mansions, estates and compounds. Her dreams began with the idea that she wanted to work with affluent clientele. She delved into the real estate world with some of the most expensive homes in Lake Tahoe and got her first taste of success after utilizing Leading Estates of the World Magazine, one of the industry’s high-end, luxury publications. The magazine’s listing of her client’s property cemented a $750,000 lakefront sale in 1986. Exclusive to Chase International agents continue to use the publication as a vital tool today. The sales and clientele accumulated quickly with her relentless and refined networking and eventually led to the $50 million sale of the Thunderbird Lodge on Lake Tahoe’s East Shore, which broke the national record in residential sales. It still remains one of the top five sales in U.S history. Chase attributes her success to many factors. “I take things one step at a time. I love to think out of the box. I want to attract people who strive for success.” Recruiting crème-of-the-crop agents is just the first step in offering world-class service, which is what Chase International is known for. Chase nurtures and encourages professional growth within its agents with ongoing seminars and leadership classes such as the Chase Academy, Success Series and mentor program. Agents have an ongoing opportunity to learn about the newest technology utilized in real estate, powerful negotiating, contract management, philosophy of real estate, contract theory coaching and developing new ideas and superb customer service. “Our agency has a culture that attracts people who want to excel personally and professionally,” Chase said. “Our philosophy is ‘client first.’ All our training and tools are geared to better serve the client and support the agent in ways no other company can. Everything we do is to serve and accommodate.” As a company, Chase utilizes the industry’s cutting edge and innovative tools. They recently partnered with Inman Stories to launch an Internet video magazine that showcases regional properties using Internet movies by Inman News. The movies are presented in an electronic magazine format called, with each page containing a different Chase International film. Chase is the only company in the Lake Tahoe/Reno area to offer the new feature. “Chase International is a perfect partner for the private-label version of Inman Stories because Shari Chase is a leader in luxury home marketing,” Bradley Inman, publisher of Inman News and Inman Stories, said. “Shari has some of the most impressive home listings in the world, perfectly suited for our Internet movie project, which is catching on around the globe.” Chase is also associated with such prestigious organizations as Who’s Who in Luxury Real Estate, Leading Estates of the World, Luxury Portfolio, Luxury Real Estate Regents, the Artisan Group, Leading Real Estate Companies of the World (the nation’s largest independent relocation network), the National Association of Realtors International Division and the International Real Estate Federation. “Satisfying people’s needs is easy,” Chase said. “We listen to our clients and use the most effective resources for marketing luxury real estate in all prices ranges.” In addition to being recognized in the Wall Street Journal, New York Times, San Francisco Chronicle and, Chase was recently listed as one of the 35 most influential people in real estate by Unique Homes Magazine along with such notable mavens as Donald Trump. She was noted for being a luxury pace setter and doing what other companies merely talk about. Inman News also recognized Chase as one of the 100 most influential people in real estate. Chase’s independent venture, which began in 1986, now oversees seven offices – five in Lake Tahoe and Truckee, one in Reno and one in London, as well as a luxury rental program and a relocation program. And while the international company (with nearly 100 agents) is world-renowned for its success and excellence in luxury real estate, she’s quick to note that sellers don’t have to have a high-end property to list with Chase. They get the benefit of 20 years of “who you know” producing results across the board. So what draws CEOs, entertainers, dignitaries, nobility and the average homeowner to work with Chase International agents? “We’re not a cookie cutter agency. We’re going to get the job done and the get job done in the shortest amount of time.” Chase said. “We focus on the individual and personal care in every sense of the word. Everyone gets the multi-million-dollar treatment, no matter who you are. We love to roll out the red carpet.” While Chase has lived and breathed everything real estate for the past 20 years, she also supports a number of local community organizations. She serves on the Barton Memorial Hospital Foundation Board of Trustees and helped establish the Nevada Rock Art Foundation in order to raise funds to preserve and protect Nevada’s earliest heritage. “Shari’s a powerhouse of enthusiasm, passion and innovation,” Alanah Woody, executive director of the Nevada Rock Art Foundation, said. “Our organization wouldn’t be here today without her efforts.” “Giving back to the community is an integral part of personal and professional growth,” Chase said. “When you get to be in a position like mine, you have the luxury of helping others, particularly in fields you’ve always had a passion for.” Chase’s second dream job would be an author or archaeologist. As for Chase’s dream house, it’s modern and contemporary with an abundance of glass and great art, not unlike her 1930s Old Tahoe home in Zephyr Cove, Nevada with a private marina and beach. She also has a 1890s home in South Kensington, London where she resides and works several weeks out of the year. Chase sees only continued success for the next 20 years. “I love this business with a passion. I’ve surrounded myself with people I enjoy working with and who have amazing energy. I’ve surrounded myself with success.” 

For more information about Shari Chase or Chase International, contact at 1-866-233-7111 or visit the website at

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