Leading U.S. Brokerage Announces Rich La Rue As Master Franchisor of Intero's Southern California Region

Posted by Teressa Francis — January 21, 2011

1295630598CUPERTINO, SILICON VALLEY, USA – January 7, 2011 -- Intero Real Estate Services announces the appointment of Rich La Rue as the Intero area developer in Southern California.

As President and the Intero area developer in Southern California, La Rue will convert his two real estate brokerage offices to Intero in Palm Springs and Palm Desert. Both offices are scheduled to launch as the Intero brand beginning on January 7 with 112 agents combined. Founded in 2002, Intero Real Estate Services has become the fastest growing company in the history of real estate. Today, Intero is the #1 real estate company in Silicon Valley and has extended their reach across the country and around the globe. The Intero family now includes over 1,800 agents 40 offices.

1295630635Intero Real Estate Services achieved this success by remaining faithful - in good markets and bad - to the principles of trust, respect, integrity and innovation the founders established at the beginning.

"In an extremely difficult time in the housing market when many of his competitors were closing offices, Rich La Rue proved his exceptional leadership by growing his operation and succeeding," said Intero CEO Gino Blefari.

Rich La Rue brings more than 27 years of experience in real estate sales and management to Intero. Prior to joining Intero, La Rue owned and operated several Realty Executives offices in the Palm Springs and Desert Cities area. His exceptional accomplishments include growing his offices by a net 59.4% in 2010 and receiving the Circle of Excellence award, which is given only to 4% of offices worldwide.

"I am honored to be joining the Intero brand, a truly innovative organization that is growing while others are shrinking," said La Rue. "I am excited for the opportunity and all that we can achieve together."

Rich will begin operations as the Intero brand at Intero Palm Springs, the headquarters for the Southern California Region as well as Intero Palm Desert and is focused on providing strong leadership and management to all agents. Intero Palm Springs Intero Palm Desert

431 S. Palm Canyon Drive 78-000 Fred Waring Drive, Suite 202 Palm Springs, CA 92262 Palm Desert, CA 92211

At Intero, we’re confident that we can make a real difference to the clients we serve. We’re responsive to the needs of today’s customers, and dedicated to constructive change and innovation in every area of the real estate transaction.

About the Intero® brand

Founded in 2002, Intero Real Estate Services, Inc. has quickly become one of the premier real estate brands in the U.S. The company is private and headquartered in California's Silicon Valley.

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