Kentwood Real Estate Acquires DenverHomes.com
Posted by Lance Smith — November 19, 2010
DENVER – Kentwood Real Estate, Colorado’s Premier Real Estate Company, has acquired the DenverHomes.com Internet domain name in a strategic move that will advance the company’s already leading website presence. The acquisition of DenverHomes.com for real estate searches online will further position Kentwood Real Estate as the best local Internet brand.
Over the past two years, Kentwood Real Estate has acquired the DenverRealEstate.com and HomesinDenver.com Internet domain names to enhance its search engine dominance in metro Denver’s real estate business. The acquisition of DenverHomes.com subsequently places the top three real estate domain names under Kentwood Real Estate ownership.
“We now own the top real estate domains in Denver that are aligned with the top keyword search terms,” said Peter Niederman, Chief Executive Officer of Kentwood Real Estate. “We now enjoy a total of nearly 160,000 keyword searches each month and a total of 36.4 million monthly keyword search results. Kentwood Real Estate consistently enjoys the number one position of Google searches. DenverRealEstate.com will remain our website, with the other domains forwarded to the site. This latest acquisition of DenverHomes.com is another important reason for customers to use Kentwood for real estate services over other real estate companies.”
According to Niederman, the acquisition of DenverHomes.com should increase web traffic significantly. Currently, Kentwood Real Estate has nearly 50,000 visits each month, with a company goal of more than 100,000 visits per month over the next two years. The acquisition of DenverMoves.com earlier this year was designed to increase traffic to the firm’s relocation department on DenverRealEstate.com.
Studies conducted by the National Association of Realtors show that approximately 90 percent of all prospective homebuyers begin their search for a home on the Internet. All major search engines will now send home shoppers directly to Kentwood Real Estate. The importance of being consumer-centric will enhance seller benefits through increased unique visitor web traffic, and the buyer user-interface provides the ability for quick and comprehensive search through Google’s interactive satellite mapping.
Kentwood and Active Website, a leading website design firm that provides real estate technology for market leaders, have been pursuing an aggressive search engine strategy for the past three years.
Kentwood Real Estate is dedicated to its legacy of being “Colorado’s Premier Real Estate Company” through the highest producing, most knowledgeable, caring and experienced sales team in the country, offering the highest quality customer service experience. Kentwood Real Estate is an innovator known for unparalleled marketing strategies and superior Internet technology that places its clients in the best possible position.
Kentwood Real Estate is comprised of The Kentwood Company in the Denver Tech Center, Kentwood Company at Cherry Creek, and Kentwood City Properties in downtown Denver. For more information, visit Kentwood Real Estate online at www.DenverRealEstate.com.